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Sales/Pitch page balance writer's block, need advice.

by Allison_M
6 replies
I run a business selling multiple products. I am having a hard time deciding which direction to go with my sales pages. I am not sure if I should go for full on pitch pages or tone it down more, since I have multiple products and I do not want to come across as a hard sell scam artist. If anyone has some examples of this situation (a full on website, multiple products for sale) I would appreciate some inspiration!
#advice #balance #block #page #sales or pitch #writer
  • Profile picture of the author 247Copywriter
    Originally Posted by Allison_M View Post

    I run a business selling multiple products. I am having a hard time deciding which direction to go with my sales pages. I am not sure if I should go for full on pitch pages or tone it down more, since I have multiple products and I do not want to come across as a hard sell scam artist. If anyone has some examples of this situation (a full on website, multiple products for sale) I would appreciate some inspiration!
    It's very difficult to provide examples when we don't know what your specific market is Allison.

    Would you care to elaborate? What sort / kind of website/s are you talking about?
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  • Profile picture of the author Alex Cohen
    Originally Posted by Allison_M View Post

    I run a business selling multiple products. I am having a hard time deciding which direction to go with my sales pages. I am not sure if I should go for full on pitch pages or tone it down more, since I have multiple products and I do not want to come across as a hard sell scam artist. If anyone has some examples of this situation (a full on website, multiple products for sale) I would appreciate some inspiration!
    Hi Allison,

    If your products are suited for direct response copywriting (not commodities), written or video sales pages are your best way to go.

    Don't confuse a well-written sales pitch with the "hard sell scam" approach. Effective copy persuades people to buy what they want from you --- it doesn't treat them like they're morons.

    Alex
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    • Profile picture of the author Allison_M
      Originally Posted by Alex Cohen View Post

      Hi Allison,

      If your products are suited for direct response copywriting (not commodities), written or video sales pages are your best way to go.

      Don't confuse a well-written sales pitch with the "hard sell scam" approach. Effective copy persuades people to buy what they want from you --- it doesn't treat them like they're morons.

      Alex

      True, but on successful legit product sites you rarely see long drawn out sales pitch pages. Maybe I am a cynic but all the so called products I have seen out there that are sold in this manner are not really great products... it is more akin to "changing your life" with something you buy for $9.99 on a late night infomercial.

      I really think a great product sells itself, why need pages of the old formula?

      This is where I have trouble, selling my product vs. pushing a product with a pitch page To me when I see a pitch page I think instant scam, because most of the time it is, but maybe thats just what I have to do?

      My subject is sort of like this, I have say, a site selling books about animals and I need to make a product page for each animal's book.
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      • Profile picture of the author Alex Cohen
        I really think a great product sells itself, why need pages of the old formula?
        Since that's what you "really think" it seems to me your path is clear.

        Give it a try your way. And if you succeed, great. If you fail, we're here to help.

        Alex
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  • Profile picture of the author vip-ip
    Write your sales pitch in the Why > How > What format, and you'll do well. Supplement it with an informative blog - even better.

    Best Regards,
    vip-ip ...
    Signature
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    • Profile picture of the author ewenmack
      Hi Allison,

      What you see when you come across a sales page
      can have a lot of "hidden" parts.

      The browser could of come in contact with the seller
      multiple times before, meaning they are warmed up
      to the idea of owning what's on offer.

      The seller can have a very well orchestrated system
      with many pre-planned steps.

      To the outside marketer, and potential knock off artist,
      they are most likely to miss those steps and fail miserably
      because they miss out parts of the steps.

      What you can do is warm up the market first with quick tips
      and ask them to sign up to get the next 9 tips like you
      gave out the first time.

      Video is the best for this.

      After you have built up a relationship with your viewers on your list,
      it is a very simple step to offer your book on the same subject they
      subscribed to learn about.

      This is how you build a solid business foundation.

      You have loyal buyers ready to buy more from you.

      If you want to learn more about this, I can recommend
      somenone who has this method mastered in a very clear,
      non-hype way.

      I'm not affiliated to him, so get no commision for the referral.

      Let me know if you like to find out more.

      All the best,
      Ewen
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