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Critical Components - Every Ad Copy Should Have

by Shishay Wubshet
4 replies
Hi warriors ,

I want to share with you about the four critical components every Ad copy should have in order to get the most from your advertising activity.

Here is the full post :

Every advertisement copy has 4 important component .

Each component has its own role in making your copy highly effective .

so , if you want to get the most from your copy , you have to follow a well known format knows as A.I.D.A

The four components are
1. Capture your prospects Attention ;

2. Build a Strong Interest ;

3. Create Desire ;

4. Ask for Action .
This post is extracted from this report .

If you want to read the whole report click here .

Shishay
#components #copy #critical
  • Profile picture of the author Alex Malave
    I would also add the W.I.I.F.M To A.I.D.A

    While writing always remember the person reading is always asking what's in it for me?
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    • Profile picture of the author Jamie Boyle
      Originally Posted by Alex Malave View Post

      I would also add the W.I.I.F.M To A.I.D.A

      While writing always remember the person reading is always asking what's in it for me?
      Great point Alex! It's known as the Benefit - what will they gain from it.
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    • Profile picture of the author Shishay Wubshet
      Originally Posted by Alex Malave View Post

      I would also add the W.I.I.F.M To A.I.D.A

      While writing always remember the person reading is always asking what's in it for me?
      I prefer to use W.I.I.F.M with in A.I.D.A , specifically in the third component Desire .

      Desire is created by persuading your prospects how your products or services would help them to avoid a particular problem they have .

      I hope it helps .

      Shishay
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  • Profile picture of the author Stephen Dean
    Oh yeah, PROVE IT!
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    Free Coaching WSO: How to finish all your 2013 "Goals" in JANUARY with my proven productivity secrets - taken from 9 years working as a freelance copywriter. Click Here

    Occupation: Best Copywriter Ever.
    Clients:     Matt Bacak, Jim Edwards, Ryan Deiss and more.
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