What if this NLP thingy could make you a master copywriter - fast...
Check this out -> BBC SPORT | Football | Football's Frankenstein
I'm 100% sure this guy will not be playing in the Premier League next season. But it's pretty interesting none the less.
For fun, if you were using the same NLP training technique to become a master copywriter fast; who would you be studying for each of these critical copy elements? (I've put my choices below)
Headline - Gene Schwartz
Paragraph #1 - Not sure. Who opens a sales letter better than the rest?
Slippery Slide - Not sure. Who's excellent at keeping copy flowing?
Closing - Not sure. Who's the best closer?
Structure - Not sure. Who has the best logical sequence?
Conversational - Gary Halbert
Proof - Gary Bencivenga
Creativity - Bill Glazer
Emotional - John Caples (Piano, I'm making real money now etc)
What do you think?
Also, anymore copy elements to add too? (I know I'm missing a lot)
Cheers,
Colm
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