Video Sales Letter Critique

Originally Posted by NathanZad

Hi there,

Did you write your sales copy first, and then put it on slides? Or did you write the copy as you were creating the slides? I suspect the latter and I'll tell you why...

You have a great speaking voice and your product is very valuable for the right customer, but they may not make it through this video. The copy takes too long to get to what you want to say.

Example: Right at the start, you say "We have this article and it gets 70% click throughs. Let's call this article A. We also have this article that gets 9% clicks, let's call this article B."

You could say: "Let's pretend we have 2 articles, similar in content. Article A gets 70% click throughs, and Article B gets 9% click throughs."
On your slide could be a static picture of 2 articles, and a caption below each article: "Article A: 70% - Article B: 9%"

That means you could transmit the same amount of information using 1 slide that you are currently using 4 slides for. Plus the audience gets a visual representation, which is what video is all about.

It's so important when doing video sales letters to keep the audience engaged. I have found with my video sales letters that writing the copy first, using good copy technique, helps to keep me focused on delivering a strong message in the least possible time. Then the video just follows the tone of the sales copy.

Hope this helps, man. You're on your way for sure!

Nate