The most effective headlines!

10 replies
What are some of the greatest headlines you've come across?
#effective #headlines
  • Profile picture of the author jake9999
    worlds greatest secrets.
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  • Profile picture of the author Loren Woirhaye
    "FREE PORN!"

    It's credible, taps into massive demand, promotes
    a customer-centric offer (something for nothing),
    it's a "stopper", and you understand the offer
    instantly.
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    • Profile picture of the author Li Weng
      Originally Posted by Loren Woirhaye View Post

      "FREE PORN!"

      It's credible, taps into massive demand, promotes
      a customer-centric offer (something for nothing),
      it's a "stopper", and you understand the offer
      instantly.
      Reminds me of "Get Paid To Watch Porn!", which is even better!
      Signature

      - Insert backlink here -

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      • Profile picture of the author Trebor_Revo
        I've found what makes the most effective headlines doesn't have to do with the structure of them, ie: Questions.."Who else wants..." "Are you making these copywriting mistakes... or claims or story's..."They laughed..."

        I've found the biggest element to headline success is the appeal - the core promise/topic without the adjectives.

        One of my clients serves loan officers. I discovered through testing that more than increased commissions, leads, etc, etc, they wanted referrals.

        Any subject line/headline with referrals in it always out pulled the others.

        So, the main thing is to find the appeal they most want - and get that right - before worrying about the form or structure of the headline.

        We ran with referrals as a theme for over 10 years by keeping it fresh...

        "How to turn CPA's and Financial Planners into a referral super-highway"

        "Referral secrets of Million-dollar originators"

        5 Meltdown Market Referral Strategies...

        In the first chapter of Caples book on headlines - he starts by saying that given 12 months to write an ad, he'd spend 11 months trying to find the right appeal.

        The appeal, not the structure, is the thing.
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        • Profile picture of the author Stephen Dean
          Originally Posted by Trebor_Revo View Post

          The appeal, not the structure, is the thing.
          I agree. "Structure" is just a template to insert the appeal into. Finding the appeal does take a lot of hard work, while finding the right template doesn't.

          There are lots of templates, I usually work the appeal in to many templates looking for what dresses up the appeal the nicest.

          That said, some templates have a record of performing better than others. It's not a bad idea to try them out whenever you're testing headlines.

          Stephen Dean
          stephensblog.com
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          Free Coaching WSO: How to finish all your 2013 "Goals" in JANUARY with my proven productivity secrets - taken from 9 years working as a freelance copywriter. Click Here

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    • Profile picture of the author mdunn123
      Originally Posted by Loren Woirhaye View Post

      "FREE PORN!"

      It's credible, taps into massive demand, promotes
      a customer-centric offer (something for nothing),
      it's a "stopper", and you understand the offer
      instantly.
      Damn you found my niche!
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  • Profile picture of the author mydavis3
    LOL ..."FREE PORN"
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  • Profile picture of the author Stephen Dean
    I have a fondness for this one...

    "Tova Borgnine Swears Under Oath That Her New Perfume Does Not Contain An Illegal Sexual Stimulant!"

    I wrote about it here: He Told A Public Forum My Headline Was Worthless

    And the amazing man who wrote it, discusses it here: The Gary Halbert Letter

    For headline templates, I like the If/Then formula.

    Stephen Dean
    stephensblog.com
    Signature
    Free Coaching WSO: How to finish all your 2013 "Goals" in JANUARY with my proven productivity secrets - taken from 9 years working as a freelance copywriter. Click Here

    Occupation: Best Copywriter Ever.
    Clients:
    Matt Bacak, Jim Edwards, Ryan Deiss and more.
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  • Profile picture of the author pavondunbar
    "Discover how a man living in a garbage can on Monday made $44,000 on Tuesday! He Reveals His Secrets..."

    OK...

    LOL...

    If this man is living in a garbage can, how in the HELL does he have a computer to work an online business?

    LOL...

    That was my favorite...I forgot what the product was...

    BTW, how was your weekend, Li?

    Pavon
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  • Profile picture of the author Alex.Blue.Green
    Hey, it was me! Haven´t you ever used the internet at the public library! You will meet lots of homeless people there.

    Just kidding.
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