Copywriters: How do you break a split-testing dead heat?

by Fabian Tan

Posted: 15 years ago 13 replies

COPY WRITING

Hi guys,

I'm split-testing my squeeze page am in a dead heat.

Version 1 (no video) - 1151 visitors, 375 sign-ups, 32.58% conversion

Version 2 (with video) - 1150 visitors, 383 sign-ups, 33.3% conversion

I can make a guess that there are probably three ways to break this impasse:

1. Change the headline of the two pages and go at it again

2. Add the video to Version 1, make no other changes to it, and see how it converts

3. Add a third Version to the mix

Any other ideas?

Fabian

#break #copywriters #dead #heat

Ken Strong 15 years ago

Fabian,

Making sure I understand -- are there other differences between the two pages besides video/no video?

If so then I say yes, add the video to #1 and see what happens.
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- Fabian Tan 15 years ago
  
  Hey Ken,
  
  Yeah they are essentially the same, but the first one has the opt-in form above the fold.
  
  Fabian
  
  Thanks
  
  1 reply
  
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  Kyle Tully 15 years ago
  
  Unless you're doing Taguchi testing then only test ONE thing at a time!
  
  Right now you have NO IDEA what your results mean. Is the video making a difference? Or is it the opt-in?
  
  Test one thing at a time
  
  Thanks
  
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J.Knight 15 years ago

Fabian dude, Kyle is right. It's pretty much impossible to know when you're changing more than one thing.

JK
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Fabian Tan 15 years ago

Thanks dudes.

Fabian
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Topgunb 15 years ago

Hi Fabian,

The best advice I can offer is this

Go with the video, and include the signup form above the fold.

My guess is your signup will skyrocket.

At worse you will know with certainty which to use.

Brian
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- ndcole78 15 years ago
  
  Kyle was right on the money!
  
  Thanks
  
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J. Barry Mandel 15 years ago

Yes, Kyle is right (again)
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Paul Hancox 15 years ago

Hi Fabian

Since you're easily getting enough subscriptions, why not go from an A/B test which you're doing at the moment, to an A/B/C/D test, and try out the variations you're considering?

Version A: Old Headline, No Video

Version B: Old Headline, Video

Version C: New Headline, No Video

Version D: New Headline, Video

Hopefully you're using split testing software that can handle a few extra versions.
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Vin_J 15 years ago

Kyle hit it on the head!

One thing at a time. Otherwise there's no point to testing
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Cherilyn Woodhouse 15 years ago

Ok, here's how to redo your split test for better and more accurate results.

Version one - headline A, video included, opt-in form on your right-hand side above the fold.

Version two - headline B, video included, opt-in form on your right-hand side above the fold.

Then once you know which headline works, try removing the video. Once you know whether with/without video works, move the opt-in form around.

Or just taguchi test the whole lot, if you have enough traffic.

- Cherilyn
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travlinguy 15 years ago

With numbers like those I'd grab another domain name, put up both pages and promote the hell out of both of them.
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John Willer 15 years ago

Let us know what your results are...
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Copywriters: How do you break a split-testing dead heat?

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