From the Desk of: Dumb Questions (Hurry!)
I see it in A LOT of sales letters, so presumably it works, but could anyone tell me 'why' it works?
Also, with the quotation marks for completely inappropriate things, is it just for emphasis? Or is there a deeper thing going on? I mean statements like : 'See how "I make $1000" a day!' . Why is the "how I make $1000" in quotation marks? Emphasis? Legal disclaimer? If it's emphasis, are ""s better than bold or italics or other colours?
Anyway, in my quest to understand sales letters better, these are my questions for now. I'd love some replies because these are two things which just piss me off as a reader and, apparantely, never-buyer.
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Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!
Dan also writes content for hire, but you can't afford him anyway.
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