Introducing Myself

CB letters are useful for studying the fleeting IM market,
but if you want to go to the source look at the direct mail
stuff. Direct mail principles were/are derived without the
affliliate wildcard influence on sales numbers ("free" traffic
from affiliates"). It's simpler and more brutal when you can
know your real cost to get a sale in direct mail. This is knowable
with IM, but trends factors can throw you off the truth.

The Robert Collier book is the best, imo, but you'll probably
think it stupid and/or unreadable the first time. It is neither,
(the opposite actually) but it's virtues are illusive to the Ipod
generation. The edge to gain is in your actual ability to read.

P.S. Jeffrey Lant kicks J.C. Levinson's butt.

P.P.S. you won't waste your time with Hershcell Gordon Lewis
(unless it's looking for meaning in his films ).

Sigh* I give up, you guys keep on thinking what you like, when your conversion rates are **** then you'll know. The classics are severely misinterpreted, ive read every single one over ten times!!! >:/

I know what im talking about. He should first study what is working now, try to figure it out for himself and learn the principles through observation. Then he will understand instead of knowing.

Most people KNOW the information they read in those books but they dont UNDERSTAND them. Thats why they still get piss poor conversion rates.

Its the same method used to teach Harvard business students. Its better to learn through using your mind because you develop understanding rather than trying to "get" information thats been parroted.

If he learns through observing what makes people buy and trying to reach his own conclusions, then seeing what other people have observed, he will understand why they say the things they do, instead of just reading them and having it as knowledge.

What I thought Gary Halbert was talking about when I read his stuff 5 years ago and what he was really talking about were two completely different things because I didnt understand it. I KNEW the information by heart but I didnt understand. If I read the same information now, I have a completely different understanding of it than when I began.

Furthermore all of the ads in the classics no longer run because they no longer work. They have been replaced. The marketplace changes and how consumers buy constantly evolves.

The world now is a different place, how people purchase and the experience as a consumer is different. We face different obstacles now than Caples and Ogilvy did 50 years ago.

If you just read the classics you will know how to write great copy that would of worked 50 years ago but achieves mediocre results now. If you dont believe me go ask Clayton or Bencivenga.

Not only that. By reading you also learn the rules.

You can look at all the sales letters on clickbank or anywhere else., but it's not called studying if you don't know what you're looking for.

Books provide the grounding needed beforehand.

Imagine watching a surgeon work and then try doing it yourself, just because you've seen him do it.

The reason why this happened is because you created a thread right in this here copywriting section.

NOBODY creates threads here EVER, without someones butt being hurt in the process - most of the time; so as soon as a new one opens more than likely all hell breaks loose soon after.

... I think it's great.. I think part of learning anything should be fun and entertaining.

here is a big warm

WELCOME!

now get over yourself

Yes, all the principles of persuasion have to be molded into forms that fit your medium and audience.

Personally, I love the rough and tumble debate here. Adrenaline is the cement of memory. Getting the blood up helps us learn.

If we make an audacious statement we should expect to be challenged on it and offer better proof than, "I know what I'm talking about." We wouldn't expect our sales letters to be taken seriously without proof elements, why should this be different?