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Sales Letter Breakdown

by mobread
9 replies
Hi all! Pretty much a newbie to internet marketing, well have tried affiliate marketing, but it never worked out to well. Anyways I hope this thread is in the right place. I want to make my own info product, and planning on hiring someone for my sales copy. This may seem stupid to you guys, but if you wanna respond I would love to hear what you have to say.

It seems that the really good sales letter seem to flow very well and extract certain emotions at the right time. I wanted to kinda get some input of how you break down your sales letters. And make sure I am putting it together in the right order.

1. First target a raw emotion and really focus on it and put them in a place where they really feel the problem like you are connecting with them exactly what their problem is.

2. Quick benefit and explanation of product i.e. - The "x system" is exactly what you need

3. Build on how common their problem is and a feel of "I understand your pain and I get you, I know the effect it had on you" restate their problem

4. And then explain why they have not been able to solve their problem

5. Why the systems in the market place don't work today

6. Ask what they would like to experience and over come? Give examples.

7. And then moving them towards my product and why it will be able to solve their problem

8. Reason why my product is the answer

9. My product is different and here is why

10. Reason why my product is better than others separate myself from competition. Proof- build trust and creditability. compare my product to other products and solutions

11. Demonstrate products ease of use

12. Promising that this product is going to be the most effective product of its kind. I.e. "learn why physical + mental control is the key to controlling PE"

13. Getting into specific features and List of benefits of my product, making a promise or statement in most benefits and explaining why. Entice reader about product.

14. What you get section after benefits

15. 60 money back guarantee letter

16. Next step- buy the product

17. Maybe some ps. Added benefit and fit at the very bottom


Please let me know if this is horrible lol, and if these are in the right order or if any need to be added or taken out etc. If I hire a professional for my sales copy, I would like to be able to tell them how I would like the sales letter to layout.

Also kinda on a budget, so just wondering what is average for a sales copy? And could you even find someone that is good for like $500-$1000? Or is that just peanuts?
#breakdown #letter #sales
  • Profile picture of the author Daniel Rickfold
    If you want to hire a professional for your sales copy don't give them a layout unless they ask for one. Most people hate it when you limit their creativity.
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    • Profile picture of the author ASCW
      Originally Posted by antipot View Post

      If you want to hire a professional for your sales copy don't give them a layout unless they ask for one. Most people hate it when you limit their creativity.
      It's not so much limiting creativity that is a problem (although it slightly is)...

      But copywriters get paid to write good copy.

      And if you're going to hire a copywriter and then tell them how to do their job... It eliminates the point.

      It's like telling your surgeon how to operate. You're hiring them for a reason - because you need their expertise and skill. So let them use it.

      @mobread - You hit some points right on the head. But to hit them in that order, in that way isn't necessarily correct.

      It looks like you're laying out the "how" without fulling understanding the "why"

      You also miss some very important elements to a successful sales letter.

      If you're going to hire a copywriter - it's best to work with them - but remember why you hired them... And then give them some space and let them do their job.

      -Andy
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      If you want help with copy stuff, pm me.

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  • Profile picture of the author Daniel Scott
    Mobread,

    If you can't make affiliate marketing work, I'm not sure creating your own product is for you.

    With affiliate marketing, all you have to worry about is traffic. The merchant does the rest, and if they're good, they've got everything in place for you to make great money.

    By creating your own product you are throwing a LOT of variables into the equation... which isn't a good idea for a newbie.

    Instead of focusing on a method... focus on building a real business. Figure out a gap in the market, create a USP, all that stuff... then figure out what kind of METHODS (affiliate marketing, article marketing, whatever...) you're going to use to build it.

    -Daniel
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    • Profile picture of the author Adam1981
      Originally Posted by Daniel Scott View Post

      Mobread,

      If you can't make affiliate marketing work, I'm not sure creating your own product is for you.

      With affiliate marketing, all you have to worry about is traffic. The merchant does the rest, and if they're good, they've got everything in place for you to make great money.

      By creating your own product you are throwing a LOT of variables into the equation... which isn't a good idea for a newbie.

      Instead of focusing on a method... focus on building a real business. Figure out a gap in the market, create a USP, all that stuff... then figure out what kind of METHODS (affiliate marketing, article marketing, whatever...) you're going to use to build it.

      -Daniel
      I have to disagree there. The best way to learn about building products is to just jump in, like most things.

      Granted, my first product was a massive flop and my second only just broke even but what I learned from that has been absolutely invaluable in the products i've created since - all of which have done well and been flipped for a very good price. I'm pretty sure I wouldn't have been able to learn the things I did had I spent endless months reading books first.
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  • Profile picture of the author methomas
    Mobread,

    First, Creating a great product is about 40% of success.
    Second, Getting the correct traffic is about 40%
    Third, And the rest is great adcopy.

    If you don't get the first two correct, the best copy in the world, sells nothing...

    M E
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    • Profile picture of the author jtunkelo
      Originally Posted by methomas View Post

      Mobread,

      First, Creating a great product is about 40% of success.
      Second, Getting the correct traffic is about 40%
      Third, And the rest is great adcopy.

      If you don't get the first two correct, the best copy in the world, sells nothing...

      M E
      Sure. Then again, if you don't get your copy right, nobody knows how great the product is to begin with. We're already at 60%. Secondly, if you don't know how to write good ads and JV proposals to get traffic.. well, you're hosed again. So, we're up to 100%. ;-)
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  • Profile picture of the author Stephen Dean
    Gotta agree. If you have to tell the copywriter how to write copy, there's no sense in hiring them. Find one you trust and let them worry about the layout.

    Cheers,
    Stephen Dean
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  • Profile picture of the author amo992
    Persuasion 101:

    The source
    The message
    The audience

    1. Define each.
    2. Then expand each with various social influence/persuasion tactics
    3. Tie them all together and create systems and materials
    4. Test, operate, test, exit (feedback loop)
    5. Profit!
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  • Profile picture of the author Bruce NewMedia
    Unless you know why you failed at aff marketing, just producing your own product will likely not work out. Was failure due to no traffic, or did you choose poorly converting products? ...seems to me that's where I'd start. Also giving copywriter instructions like your list above is not what the copywriter needs from you.
    _____
    Bruce
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