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Most Engaging: Question or Shocking Fact?

by The Niche Man
6 replies
Generally speaking, what's the best attention getter or or most engaging?

A question or a shocking fact?
#engaging #fact #quesiton #shocking
  • Profile picture of the author Alex Cohen
    Originally Posted by The Niche Man View Post

    Generally speaking, what's the best attention getter or or most engaging?

    A question or a shocking fact?
    Normally, a shocking fact. Especially if it has incongruency.

    For example, this headline by Green Tree Press for a diet product worked very well a few years back ...

    Atlanta Housewife Investigated And
    Almost Arrested For Losing 73 Pounds

    Alex
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    • Profile picture of the author ewenmack
      Originally Posted by Alex Cohen View Post

      Normally, a shocking fact. Especially if it has incongruency.

      For example, this headline by Green Tree Press for a diet product worked very well a few years back ...

      Atlanta Housewife Investigated And
      Almost Arrested For Losing 73 Pounds

      Alex
      Alex, I thought the shocking fact was the right answer too.

      Just didn't have an example at my finger tips to illustrate.

      Gotta love that ol' Atlanta Housewife ad for it's abilty to turn heads.

      Does that example come from the Info Marketing Blog?

      Best,
      Ewen
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      • Profile picture of the author Alex Cohen
        Originally Posted by ewenmack View Post

        Alex, I thought the shocking fact was the right answer too.

        Just didn't have an example at my finger tips to illustrate.

        Gotta love that ol' Atlanta Housewife ad for it's abilty to turn heads.

        Does that example come from the Info Marketing Blog?

        Best,
        Ewen
        Ewen,

        I can't remember where I first saw it. But you can see it here ...

        Kiplinger's Personal Finance - Google Books

        I've found a lot of good swipes using Google's Advanced Book Search ...

        Advanced Book Search

        I type in an exact phrase that I know appears in the headline (or elsewhere in the ad) and check the "magazines" radio button.

        Alex
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        • Profile picture of the author ewenmack
          Originally Posted by Alex Cohen View Post

          Ewen,

          I can't remember where I first saw it. But you can see it here ...

          Kiplinger's Personal Finance - Google Books

          I've found a lot of good swipes using Google's Advanced Book Search ...

          Advanced Book Search

          I type in an exact phrase that I know appears in the headline (or elsewhere in the ad) and check the "magazines" radio button.

          Alex
          Alex, thank you for the tip off with Google book search.

          Hadn't thought of it being able to search back into magazines.

          Just found Facelift-In-A-Jar in Weekly World.

          Then right below it, of all things, an ad selling trees!

          I'm seeing if I can find the bald headed barber and headless man ads.

          Best,
          Ewen
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    • Profile picture of the author Affiguy
      Originally Posted by Alex Cohen View Post

      Normally, a shocking fact. Especially if it has incongruency.

      For example, this headline by Green Tree Press for a diet product worked very well a few years back ...

      Atlanta Housewife Investigated And
      Almost Arrested For Losing 73 Pounds

      Alex
      Thanks! That was very illustrative.
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  • Profile picture of the author sunnyfilly
    How about a shocking question./
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