Examples of Personality-Infused Copy

by marciayudkin

Posted: 13 years ago 6 replies

COPY WRITING

Hi all,

I'm writing a series of articles on copy that is infused with personality - not just the kind of brash, aggressive personality that is popular in Internet Marketing circles, but any kind of strong personality, including compassionate, reclusive, comical, genial... Anything as long as it's distinctive.

Are there any particular examples of this kind of copy that spring to mind?

Thanks for sharing your favorite examples.

Marcia Yudkin

#copy #copywriting #examples #infused #personality #personalityinfused

Rezbi 13 years ago

Almost anything by Richard Armstrong.
- Thanks
- 1 reply
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- Alex Cohen 13 years ago
  
  Marcia,
  
  Matthew Lesko, who helps people get "free money" from the government, infuses his marketing with
  personality ...
  
  My American Benefits Plan - Home
  
  As does Scott Ginsberg who has worn a name tag now for 3,790 (and counting) straight days ...
  
  HELLO, my name is Scott! | The Nametag Guy, Scott Ginsberg, Thought Leader, Keynote Speaker, Books, Consulting, Mentoring Programs, Approachability Speaker
  
  Alex
  
  [ 1 ] Thanks
  
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Mike Schwenk 13 years ago

Hello Marcia,

This satirical example (link below) has been mentioned before. However, when I read the word 'comical' in your post, it's the first thing that came to mind...

If nothing else, it's good for a laugh.

YoureAPoorLoser.com - The Official Website

-Mike
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John_S 13 years ago

J. Peterman.

It's what you want.
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- 1 reply
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- Pusateri 13 years ago
  
  Christopher Brosius writes his own copy for the perfumes he creates.
  
  Reading his descriptions, the personality of the perfumer shines through. He also does an beautiful job of conveying scent with words, mostly by translating the experience into something visual and tactile.
  
  [ 2 ] Thanks
  
  1 reply
  
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  dorothydot 13 years ago
  
  Hi Marcia,
  
  If you like, feel free to check out my homepage. I guess using the story about an Elephant in the Kentucky Derby to illustrate how to hire a copywriter would be perhaps an example?
  
  Feel free!
  
  Dot
  
  Thanks
  
  Signature
  
  "Sell the Magic of A Dream"
  www.DP-Copywriting-Service.com
  
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Examples of Personality-Infused Copy

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