No one wants large-scale, free, credibility-raising exposure?! What's your opinion?
Hey all,
We're putting together an online event doing free screenings of interviews with experts. We actually have partners with relevant lists totalling in the six figures who are eager to promote it. Our snag? Even the smallest, least well known experts, despite being in an idealistic niche, don't seem to be getting back to us with any interest in being interviewed / promoted?!
They *are* trying to promote themselves (webpages, social media accounts etc) albeit rather poorly. When we email them asking if they'd like to do an interview that would go out to a six figure audience of relevant prospects, we're getting next to zero response. One that did respond just raised concerns about how they would be portrayed (well, we're giving you the questions beforehand, and it's in our interest to make you look knowledgable...) and whether we were trying to "steal" their ideas?! It's an *interview*. We're promoting them, showing them onscreen, running a video showing *them* explaining *their* ideas... I'm kind of dumbfounded. Would they turn down an interview on CNN?!
Anyway, here's the invite email we sent out. I'd love any feedback:
Please share any feedback you might have. I'm rather perplexed by this!
We're putting together an online event doing free screenings of interviews with experts. We actually have partners with relevant lists totalling in the six figures who are eager to promote it. Our snag? Even the smallest, least well known experts, despite being in an idealistic niche, don't seem to be getting back to us with any interest in being interviewed / promoted?!
They *are* trying to promote themselves (webpages, social media accounts etc) albeit rather poorly. When we email them asking if they'd like to do an interview that would go out to a six figure audience of relevant prospects, we're getting next to zero response. One that did respond just raised concerns about how they would be portrayed (well, we're giving you the questions beforehand, and it's in our interest to make you look knowledgable...) and whether we were trying to "steal" their ideas?! It's an *interview*. We're promoting them, showing them onscreen, running a video showing *them* explaining *their* ideas... I'm kind of dumbfounded. Would they turn down an interview on CNN?!
Anyway, here's the invite email we sent out. I'd love any feedback:
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Subject: Invitation for {FIRSTNAME} to Speak at an Upcoming Event Hi there, We would like to invite you to be part of an online event helping people to {ACTIVITY OF THE NICHE}. It's fast, easy, free and will highlight you as an expert next to many well known, respected names. All it takes is a short pre-recorded interview or talk, which will be part of a free, online screening. The screening is being promoted by our current partners to hundreds of thousands of people (with more being organized). Our goal is to inspire all these people to actually use your ideas and make a positive impact on the world, so naturally we're happy to display your preferred websites (blog, charity, amazon affiliate link etc) with your interview. You also get other opportunities if you later wish to share the free screening with your community or friends. Best of all, you get the opportunity to share your information on a scale that, quite simply, can change the course of our worlds next generation for the better. So, can we count you in? Warm regards, {MY NAME} {MY WEBSITE} |
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