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Copywriting by Design

by Raydal
2 replies
I just posted a new article to my blog after a few months hiatus
that you will want to read. It's a common blunder I've seen
in many rookie (and not so rookie) copywriters sales letters.

Copywriting Tips And Tricks Effective Copywriting By Design

Enjoy!

-Ray L.,
#copywriting #design
  • Profile picture of the author BrianMcLeod
    Good article, Ray.

    This was an excellent point:

    One of the most common mistakes I see rookie copywriters make is that they concentrate so much on the "power words" and "sounding like a copywriter" that the flow of the letter suffers. The main reasons for this lack of flow arise because:
    • The headline does not logically connect with the opening paragraph but addresses two different ideas
    • The topic sentence of each paragraph is not logically supported by the following 'body' sentences.
    • The "transitions" from one paragraph to another is almost ignored so there is an awkward disconnect.
    • The right information is given in the wrong places such as the 'call to action' given before the list of benefits. (Think AIDA.)
    • Too much real-estate is given to a minor selling point.
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    Brian McLeod
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  • Profile picture of the author Raydal
    Hey Brian,

    Thanks. I can see why the post title caught your attention--they are
    keywords from your website.

    Cheers,

    Ray
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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