How Do I Hire a Great Copywriter?

James,

Copywriting is only one element of a successful online campaign...

The best thing you can do is look at some testimonials and then
don't bet the farm on the services of only one so called great copywriter...
including me.

See 'Magic Sales Letters' in my sig file for some testimonials.

PM me if you'd like any further information...

Cheers,

Rob

I'd ask people you trust for recommendations.

It'd be a little biased to recommend myself so here's another. I like Ray L Edwards's work: Copywriter, Web Copywriter, Direct Mail Copywriter

Stephen Dean

Simple... you look contact them. DUH!

lol I'm just playing, but in honesty, just look at their previous work. Read it and ask yourself... would I buy this product?

Then get your friends to read it, and ask them, "would you buy this product?"

Once you know their credibility and you know their work is solid... then you can negotiate the price and what not later.

My opinion... hope that helps.

One simple way... how well can they sell themselves to you? If they can't sell themselves then they probably can't sell your product either.

Other than that... what results have they produced in the past.

It's really the same as any other buying process.

First ask around. Make a list of options and then compare/investigate them.

Check out their sales pages to see how they're different and who fits you. Compare their offers.

As far as track record, if they're worth your time they'll have forms of proof on the page selling their services. That proof should help you see what their track record is.

Stephen Dean

I am sending you a pm

First, ask them how many projects they accept per month. The lower their price, the higher the volume of projects they need to accept just to meet their bills. The higher the volume, the less time they can commit to your individual project.

For example, a $200 copywriter who needs to make $3K per month before taxes and overhead to meet their bills will need to write 15 salesletters per month. That's a lot.

A copywriter who charges $4K-20K will usually accept 1-2 projects per month. That's because for most of us in that price range, a project consists of a 40 hour (or more) time commitment due to the amount of time spent on research, writing, editing, polishing, rewriting, and so on to produce the final polished copy.

Second, how many other projects are already on their schedule? A great copywriter isn't sitting around waiting for you to contact them. They are already booked and they could be booked for weeks or months from now.

Third, do they write the sales letter from scratch or from a swipe? I could create a sales letter in 2-4 hours if I just swipe an existing sales letter and change it so it fits the product/service being sold.

If I write a sales letter from scratch, it's 30-40 hours to go from blank page to ready for action sales letter. Everything I write for my clients is from scratch, so I charge more as a result.

Fourth, what type of follow-up/rewrites do they offer. I don't care who the copywriter is and I'm friends with some pretty big-named ones: No one hits a home run with every project they do. Everyone has strikeouts or even weak basehits. The top copywriters will either do testing or rewrite to improve the sales letter performance over time.

Fifth, who have they written copy for? The longer they've been writing copy, the more well-known their clients might be. Same for the products/sites they've written for.

Hope that helps,

Mike

James,

PM Me. I have contacts to two VERY respected and well known copywriters. BUT be warned they're not cheap, and you have to book well in advance. I've had the pleasure of doing business with one of them. Was well worth my investment.

Just to give you an idea...your budget should be between $10K-$20K.

IF you build your business correctly, and couple it with their copy and your offer...it should be a very wise investment.

PM if you think this is what you're looking for.

Best of luck!

Mike