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Any Suggestions for a Good Copywriter?

by Hskrdoo
14 replies
I have a sales page that I have written myself. At this point, I have ZERO sales from my Pay Per Click campaign.

I think my copy is just not converting visitors into buyers. Does anyone know of a good copywriter that I could hire to take my existing content and turn it into something that sells my product? It would also be nice if that same person could recommend graphics along with the text. I can create the graphics myself. Thanks!

- John
#copywriter #freelance copywriter #good #suggestions
  • Profile picture of the author Raydal
    What's your market, budget etc.?

    you need to give more information. Not all
    copywriters work in the same market and in
    the same price range, so you can get better
    responses if you reveal a little more.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Hskrdoo
      Originally Posted by Raydal View Post

      What's your market, budget etc.?

      you need to give more information. Not all
      copywriters work in the same market and in
      the same price range, so you can get better
      responses if you reveal a little more.

      -Ray Edwards
      Hi Ray. I think my market might be the problem as well. I haven't yet figured out who to market to! I am selling an ebook and access to a video tutorial library. The book teaches anyone with basic PowerPoint skills to develop elearning. Basically, it teaches and shows people how to become an elearning pro.

      So I don't know if I target people looking for new careers, people who search elearning in the search engines, students looking to go to trade schools, etc.

      At first I hadpretty straight copy about the benefits of elearning but after reading a few copywriting books I completely changed the look and feel to try and appeal to people who are looking for jobs. I don't think that worked well at all. I feel i'm actually worse off now...
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      • Profile picture of the author Stephen Dean
        Originally Posted by Hskrdoo View Post

        Hi Ray. I think my market might be the problem as well. I haven't yet figured out who to market to! I am selling an ebook and access to a video tutorial library. The book teaches anyone with basic PowerPoint skills to develop elearning. Basically, it teaches and shows people how to become an elearning pro.

        So I don't know if I target people looking for new careers, people who search elearning in the search engines, students looking to go to trade schools, etc.

        At first I hadpretty straight copy about the benefits of elearning but after reading a few copywriting books I completely changed the look and feel to try and appeal to people who are looking for jobs. I don't think that worked well at all. I feel i'm actually worse off now...
        Your situation is tricky. In that there are plenty of people who might be interested in your product, and for many different reasons. It's often best to target one group at a time and create different marketing materials for each group.

        Shoot me a PM if you'd like and I'll ask you some questions to try and narrow down your market.

        Cheers,
        Stephen Dean
        Signature
        Free Coaching WSO: How to finish all your 2013 "Goals" in JANUARY with my proven productivity secrets - taken from 9 years working as a freelance copywriter. Click Here

        Occupation: Best Copywriter Ever.
        Clients:         Matt Bacak, Jim Edwards, Ryan Deiss and more.
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        • Profile picture of the author Hskrdoo
          Originally Posted by Stephen Dean View Post

          Your situation is tricky. In that there are plenty of people who might be interested in your product, and for many different reasons. It's often best to target one group at a time and create different marketing materials for each group.

          Shoot me a PM if you'd like and I'll ask you some questions to try and narrow down your market.

          Cheers,
          Stephen Dean
          Stephen, I have searched for books like mine on Google and I have yet to find one. That is either good because there is no competition or bad because there is no interest in the subject.

          I tried to direct message you but I can't until I get 50 posts. Any other way I can reach you?

          - John
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          • Profile picture of the author Stephen Dean
            Originally Posted by Hskrdoo View Post

            Stephen, I have searched for books like mine on Google and I have yet to find one. That is either good because there is no competition or bad because there is no interest in the subject.

            I tried to direct message you but I can't until I get 50 posts. Any other way I can reach you?

            - John
            Sure thing, at my site: Copy Productions*|* Contact Stephen

            Cheers,
            Stephen Dean
            Signature
            Free Coaching WSO: How to finish all your 2013 "Goals" in JANUARY with my proven productivity secrets - taken from 9 years working as a freelance copywriter. Click Here

            Occupation: Best Copywriter Ever.
            Clients:             Matt Bacak, Jim Edwards, Ryan Deiss and more.
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      • Profile picture of the author Raydal
        Originally Posted by Hskrdoo View Post

        Hi Ray. I think my market might be the problem as well. I haven't yet figured out who to market to! I am selling an ebook and access to a video tutorial library. The book teaches anyone with basic PowerPoint skills to develop elearning. Basically, it teaches and shows people how to become an elearning pro.
        Well, since you are not inventing a new market you should be
        able to find a competitor to gauge your product market.

        Who are selling stuff similar to yours? Who are they selling to?

        If you don't settle this in your mind then at least your copywriter
        has to.

        -Ray Edwards
        Signature
        The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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        • Profile picture of the author Hskrdoo
          Originally Posted by Raydal View Post

          Well, since you are not inventing a new market you should be
          able to find a competitor to gauge your product market.

          Who are selling stuff similar to yours? Who are they selling to?

          If you don't settle this in your mind then at least your copywriter
          has to.

          -Ray Edwards
          Ray, I'm not sure anyone is selling a product similar to mine. I have searched and have yet to find one. I've searched Google and Clickbank and nothing...

          - John
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          • Profile picture of the author ewenmack
            Hi John,

            What you are experiencing is a common mistake of putting the cart before the horse.

            What I mean is that you haven't found a starving crowd first.

            Next you create their solution.

            Once you find your starving crowd, it becomes much easier for you, or pro copywriter, to come up with the ad.

            My suggestion is for you to find that group first before you move forward.

            Best,
            Ewen
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            • Profile picture of the author RickDuris
              In doing research, I focus on five main areas and drill down according:

              Keyword research

              Market research (meaning who specifically wants what I have to offer)

              Competitor research

              Product research

              Offer research

              Your premise that prospects would look up what you have to offer is unfortunately flawed. "Elearning" is not the only thing prospects will use to find you. There are more. Many, many more.

              Read this for instance:

              E-learning - Wikipedia, the free encyclopedia

              And then look at ALL the acronyms and buzzwords. Then Google those. Create a spreadsheet. You'll be amazed. Some of your competitors are bidding on more than 3600 keywords in AdWords alone.

              Based upon what I see, there's lots of competition, and you should have no problems finding competitors.

              Good luck,

              - Rick Duris
              Signature
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            • Profile picture of the author JasonParker
              Originally Posted by ewenmack View Post

              Hi John,

              What you are experiencing is a common mistake of putting the cart before the horse.

              What I mean is that you haven't found a starving crowd first.

              Next you create their solution.

              Once you find your starving crowd, it becomes much easier for you, or pro copywriter, to come up with the ad.

              My suggestion is for you to find that group first before you move forward.

              Best,
              Ewen
              What he said.

              You can't sell people something they don't want. You can trick them into believing they want it, but that's not legal.

              First you find a group of people who would practically trample their grandma to get a benefit.

              Then you create the product or service that delivers that benefit.

              Then you get a sales message that connects with that group of people.

              You missed step one... Finding the hungry market and understanding them.
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    • Profile picture of the author Loren Woirhaye
      There are a bunch of skilled copywriters active on this forum.

      Approach one of two and ask if they'd be interested in working
      with you. Many are adequately skilled here to improve a
      letter you wrote yourself with no previous experience. Work
      with somebody you like who seems to have time for you and
      who asks good questions about your business and what you
      want to achieve. That's what I'd do.

      If you make a cattle call advertising your budget, you'll probably
      get scolded if it's low, or deluged with emails from writers
      who want your money if it's not.
      Signature
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      • Profile picture of the author Hskrdoo
        Originally Posted by Loren Woirhaye View Post

        There are a bunch of skilled copywriters active on this forum.

        Approach one of two and ask if they'd be interested in working
        with you. Many are adequately skilled here to improve a
        letter you wrote yourself with no previous experience. Work
        with somebody you like who seems to have time for you and
        who asks good questions about your business and what you
        want to achieve. That's what I'd do.

        If you make a cattle call advertising your budget, you'll probably
        get scolded if it's low, or deluged with emails from writers
        who want your money if it's not.
        I appreciate the reply Loren. What's the best way to go about finding copywriters on this forum?
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  • Profile picture of the author davis cup
    There are several online tutorials for learning PowerPoint application. So in what way you are different and what is the special thing you cater compared to other tutorials. E-learning is no longer a new concept and it is common everywhere. We can even find blogs with the steps to learn PowerPoint and various other applications. Concentrate on the factors like presentation, content and user-friendliness. See it from a customer’s point of view and identify the drawbacks in your site and workout. Don’t worry; you’ll get your goals achieved.
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