Demonstration
For example, it was used with great effect back in the early days of television.
Earlier today I was doing some research on the topic and looking at old TV commercials. This one made me laugh. I don't think the announcer quite believed his claim... watch him flinch!
Nevertheless, the "Colgate Shield" hook was used in several of their commercials back then and helped sell a lot of toothpaste.
Can you spot another marketing tactic Colgate used?
Alex
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ARSuarez -
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Alex Cohen -
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travlinguy -
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