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Would You Opt In?

by doorkicker13
22 replies
I was previously offering a $25.00 amazon gift card to one subscriber a month as an optin incentive, but that was not working - at all.

So I wrote a legit home workout program (I actually am a certified personal trainer), and made it an opt in incentive.

My question is: If you were looking for resistance bands and other portable home fitness equipment/solutions, would you optin?

Why or why not?



Thanks for the input Warriors.
#opt
  • Profile picture of the author Mike Hill
    Not targeted enough... and your bullet points are weak. There's no USP, unfortunately your page is just like the rest of them.

    1) Target a more specific audience
    2) Minimal equipment? How minimal? What kind of equipment?
    3) Do you have what it takes? I don't know because you never told me anything?

    Do you see the problems I mentioned above?
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    • Profile picture of the author doorkicker13
      Originally Posted by Mike Hill View Post

      Not targeted enough... and your bullet points are weak. There's no USP, unfortunately your page is just like the rest of them.

      1) Target a more specific audience
      2) Minimal equipment? How minimal? What kind of equipment?
      3) Do you have what it takes? I don't know because you never told me anything?

      Do you see the problems I mentioned above?
      Mike, thanks for the feedback.

      I see the problems you mentioned. I'm not sure what you mean by target a more specific audience. The traffic coming to my site is already targeted so how would I target a more specific audience with this optin?
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      Local Work Source | Resistance Band Reviews
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      • Profile picture of the author Mike Hill
        Originally Posted by doorkicker13 View Post

        Mike, thanks for the feedback.

        I see the problems you mentioned. I'm not sure what you mean by target a more specific audience. The traffic coming to my site is already targeted so how would I target a more specific audience with this optin?

        What I mean by more targeted is right now you are targeting anyone who has ever thought about or are thinking about working out.

        That's still a huge market. It's like saying if you want to buy a car here's an opportunity to do so. When in fact you should have been targeting a little deeper with more details like mentioning the style of car, the company, the options, how it handles, what chicks will think when you drive up in your new red hot 2 door sports car ready to rip up the road but quiet enough to drop her off late without waking up her father, etc.

        For your situation I still have no idea who you're targeting. Young people, middle aged or retired people? What is their motivation to want to workout? What is the single motivating factor to wanting to get in shape (if you say because summers coming I'll slap you

        Are they fearful of their current health condition? How educated are they about working out? Do they need to lose weight or just get toned a little?

        Do you see where I'm going with this? That's what I mean by more targeted.

        I can't even begin to deliver a little copy for you because from looking at what you have I still have no idea who your target market is.
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        • Profile picture of the author doorkicker13
          Originally Posted by Mike Hill View Post

          What I mean by more targeted is right now you are targeting anyone who has ever thought about or are thinking about working out.

          That's still a huge market. It's like saying if you want to buy a car here's an opportunity to do so. When in fact you should have been targeting a little deeper with more details like mentioning the style of car, the company, the options, how it handles, what chicks will think when you drive up in your new red hot 2 door sports car ready to rip up the road but quiet enough to drop her off late without waking up her father, etc.

          For your situation I still have no idea who you're targeting. Young people, middle aged or retired people? What is their motivation to want to workout? What is the single motivating factor to wanting to get in shape (if you say because summers coming I'll slap you

          Are they fearful of their current health condition? How educated are they about working out? Do they need to lose weight or just get toned a little?

          Do you see where I'm going with this? That's what I mean by more targeted.

          I can't even begin to deliver a little copy for you because from looking at what you have I still have no idea who your target market is.
          I guess I haven't thought about it this deeply. This is my first real attempt. I am targeting people who enjoy the freedom of working out at home or outside (away from a typical gym-type setting). I feel as though I still have a lot of pieces of the puzzle to put together, but everything you saying does make sense - I just have to figure out how to use it.

          A little background as to why I choose this niche might help: I was overweight through high school - threw shotput and disc, one of the 'fat' guys. I joined the Army in '04 and got in the best shape of my life without the aid of a typical/ commercial gym. I got out of the Army late in '09 and started going to the gym to workout (24 hour fitness) and I started to notice that many of the gym-goers were not really there to workout. I would look around and just see people sitting around talking on their phones or walking on a treadmill reading a magazine and it was like this at every 24 Hour Fitness and LA Fitness I have been to. So, I started investing in my own equipment and soon developed a style that allowed me to maximize my workouts with little equipment and also allowed me to workout virtually anywhere. I also invested in a personal training course (ISSA) for my own knowledge/benefit. I guess I'm just trying to show others my methods. I haven't really thought about demographics.
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    • Profile picture of the author AutoBulkTraffic
      Originally Posted by Mike Hill View Post

      Not targeted enough... and your bullet points are weak. There's no USP, unfortunately your page is just like the rest of them.

      1) Target a more specific audience
      2) Minimal equipment? How minimal? What kind of equipment?
      3) Do you have what it takes? I don't know because you never told me anything?

      Do you see the problems I mentioned above?

      Like he said, you need to come up with some more creative bullets to add.

      like instead of "Target a more specific audience"
      i could be' Get Heaps Of Targeted Traffic"
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      • Profile picture of the author Mike Hill
        Originally Posted by AutoBulkTraffic View Post

        Like he said, you need to come up with some more creative bullets to add.

        like instead of "Target a more specific audience"
        i could be' Get Heaps Of Targeted Traffic"
        You need to go back and re-read this thread. My points 1, 2, 3, are not bullets... LOL
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        • Profile picture of the author doorkicker13
          Originally Posted by Mike Hill View Post

          You need to go back and re-read this thread. My points 1, 2, 3, are not bullets... LOL
          I was a little confused about that too.


          On another note: THANK YOU GUYS! I made a few changes to it (haven't changed the graphic yet, still working on that) but I got my first optin on that list today - and the popup has only been up for two days now. I'm sure the "copy" still needs some fine tuning but hopefully I can figure out what works.

          Thanks again for your help guys.
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          • Profile picture of the author hayrik
            Just to throw in my 2cents... Rather than discarding it, I'd be testing your existing graphic against a new fancy one because it's likely your existing one may win out.

            My most ugly-as-sin sales sites gets me over 4% conversions... but when i prettied it up that nearly halved. So don't discount having an ugly ecover ;-)
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  • Profile picture of the author Phil Halloran
    I think the actual design needs reworking itself, not necessarily the content other than what Mike Hill said. It doesn't look very professional (especially the shadows on the books).
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  • Profile picture of the author sharris16
    When I was a younger man I trained hard and owned my own gym. I would like to see a gun arm or something ie similar to flex etc, HD even, Just a Snippet. Your niche market is health/fitness. Where/ how do you promote? Are you promoting to a list for example or a general audience. I would need to see more to Optin, if you are fit why not a personal image? Also what is the content of the news letter?
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    • Profile picture of the author RickDuris
      1. You may to consider putting a fit looking man or woman or both in the optin box.

      2. What makes your offer unique from everything else out there? There's lots of different ways to do it...

      You could do it based upon how much time is required.

      How much muscle mass you'll gain.

      Maybe target seniors.

      Maybe talk about who your best clients are.

      For instance, I have a fitness trainer who specializes working with actors.

      I have another female fitness trainer who greets here class in high heels.

      Somehow differentiate what makes this information unique/special.

      - Rick Duris
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  • Profile picture of the author KristofVanoverbeek
    For your first try I think it looks decent just tweek it out a little bit
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  • Profile picture of the author WinstonT
    When a pop up comes out in front of your screen.... where do your eyeballs fly to first?

    The image, or the text?

    Do something more attention captivating.
    Why do you think tabloids show people crying and use flashy text?

    Well, of course the text is also important, but it has to push the right buttons and create a sense of strong curiosity. Otherwise, it'll just become one of those normal annoying popups visitors won't hesitate to close.
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  • Profile picture of the author AdwordsMogul
    You have a wonderful story about how you got to this point.

    That's a great place to start from when you're working on your copy.

    Something along the lines "I used to be one of the 'fat guys' until..." sort of stuff.

    Let's look at this from a business stand point i.e. how it will bring you money.

    Now, forget for 5 minutes about what you want.

    Think for a minute about what the guys in your target market mostly want.

    Here is a clue: they are not much different from the guys who stand around, talking on cell phones in the gyms.

    You see you are living their dream. They want to imagine they can be like you.

    No matter what you do, most of them will not apply what you teach, that's the nature of this business.

    The key here is: they won't buy anything unless they like you and your story. So make sure you get that bit right.

    As far as the opt-in is concerned, you need to show them a revolutionary method that brings them instant results.

    Something they can do 5 minutes a day and see results, like, tomorrow (or in a week, or something)

    On the other hand, if you want to go for hard core exercise fans, keep the story (so they connect with you) and show them the hard stuff that almost kills them. You get the idea.

    MOST IMPORTANTLY: Dig out your old pictures in which you are absolutely down, feeling unattractive, etc.

    Then find newer pictures in which you are looking OK, much better than before, not George Clooney but slightly above average.

    Make sure that gets in there somewhere.
    ####
    Hmm... I haven't really seen before and after videos,but in the modern age that's possible. <-just a thought
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  • Profile picture of the author BrianMcLeod
    "I was overweight through high school - threw shotput and disc, one of the 'fat' guys."
    Now we're getting somewhere. What was the single most humiliating or embarrassing thing you remember about being the fat guy in gym?

    Describe it - painfully.

    BUT THEN SOMETHING MIRACULOUS HAPPENED...

    "I joined the Army in '04 and got in the best shape of my life without the aid of a typical/ commercial gym."
    Interesting.. tactical fitness and weight loss secrets, developed and perfected with military precision to get maximum results in minimal time.

    How do you take a doughy schlub who can't even do one chin-up when he enlists and transform his body into a lean, strong warrior's physique quickly, reliably and PERMANENTLY?

    The military knows... you know... and soon, THEY will know.

    "I got out of the Army late in '09 and started going to the gym to workout (24 hour fitness) and I started to notice that many of the gym-goers were not really there to workout. I would look around and just see people sitting around talking on their phones or walking on a treadmill reading a magazine and it was like this at every 24 Hour Fitness and LA Fitness I have been to."
    AHA - a massive almost conspiratorial flaw in traditional gyms - they're meat markets for singles looking to get laid, not places for folks trying to get in shape!

    If you're out of shape, it's the LAST place you want to go... to get humiliated, embarrassed, self-concious... and to pay a fortune for the privilige...

    SCREW THAT!

    Now, here's what's changed... what's different now... what's possible now:

    "So, I started investing in my own equipment..."
    Describe how you can get amazing results with simple, inexpensive - even FREE stuff at home that works as well or BETTER than the gym... and why.

    "and soon developed a style that allowed me to maximize my workouts with little equipment and also allowed me to workout virtually anywhere."
    Based on the proven fat-melting, lean strong muscle building fitness science developed by the military...

    But you wanted MORE... you wanted to be certain that there wasn't ANYTHING you'd be missing out on by working out at home, instead of the "Hook-Up Central" gym.

    Maybe the personal trainers there knew something you didn't...

    So that's why...

    "I also invested in a personal training course (ISSA) for my own knowledge/benefit."
    Do you see how your hook develops and your story unfolds in a powerful and persuasive way using what's TRUE about you?
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  • Profile picture of the author doorkicker13
    Thanks for the honest feedback guys. I'm going to rework the entire thing.
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  • Profile picture of the author Kieran D
    Hey there,

    Some good overall suggestions but if it's OK i'm going to suggest a few general copy/opt in box suggestions to get the ball rolling...

    1) Would change "Ultimate Home Workout" to "The Ultimate Home Workout" - "The" is much more definitive and really implies that this is the one....the defining....ultimate could be just another....any other in fact...

    2) Change your opt in box colour to a green = go (just like a traffic light). You could have a flat green or even a red opt in box that "flashes" to green when the user hovers over it.

    3) Change the wording in the opt in box. It's a very poor call to action in terms of wording (not very strong at all).

    You should be using words like:
    Claim it Now! >>
    Get it Now! >>

    p.s the ">>" is not a typo but actually icons you can use at the end of your wording in your opt in box (it's an indication of more and compelling when you have a green opt in box and these signals)
    i.e. green = go
    i.e. >> = more

    Anyway that's all my tips for today!
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    • Profile picture of the author Hugh Thyer
      Your story has it all.

      Your workout program is for...

      - people with little time, and
      - people with little equipment.

      You work it around your army times. This sums it up...
      " developed a style that allowed me to maximize my workouts with little equipment and also allowed me to workout virtually anywhere."

      So your optin tells a brief story of how being in the army forced you to get mega-fit without lots of equipment and without lots of time. A common problem.

      I'd consider niching it to stay at home mothers, because these are big issues for them.

      Then pitch it as something like "The Super Army Workout For Mothers That Requires Little Equipment And Only 15 Minutes A Day"

      Then go to google and find Clayton Makepeace's bullet formula, where he talks about the process of turning features into benefits, and dimensionalising the benefits. It'll take some time and effort but it's a seriously good way to build up irresistable bullets for your optin page.
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  • Profile picture of the author premiumonlinewriting
    Take the minimal equipment point and run with it. That's your USP. If people know your book isn't going to require them to go through the effort of hauling themselves to the gym or buying a bunch of home equipment, you'll stand out.
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  • Profile picture of the author kururunfa
    I'd find a picture of a great but attainable physique to use somewhere on the page. Maybe you'd need more than one sales page depending on your target audiences - one with a toned woman, one with a trim man or a muscular man?

    In my experience, if you're targetting joe or jane average with fitness stuff, the important points are the results you're promising, the time period, and the time investment required.

    It's the perfect time of year to be doing this - "Get abs by summer!" for example.
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  • Profile picture of the author GlobalMedia
    I also feel that your bullets point are weak. They must be more concrete. It will be better for you if you either check out pro sales page or take the help from the experts.
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  • Profile picture of the author brianadrian
    The design is really good. The wording needs work. Stop asking questions. If you ask a question a large number of people will say "no" in their mind, and that's not even including the significant portion of the population that is contrarian by nature.
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