23.7 Million Dollars For a Book?

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A funny story I saw this morning and I guess it was from Sunday..

Amazon chose to automatically set the sales price of a certain used book to be 99.8% of a second vendor's price...

The second vendor was automatically setting his sales price to be 127% of the first vendor's price.

The number got up to almost 24 million before anybody noticed. The book was some crazy book by the name of Making of a Fly: The Genetics of Animal Design. Anyways...

It got me thinking, I wonder how many books the other guy sold as the prices were rising because people thought that it must be great and rare because of the price.

This has riches in the whole idea and can easily be applied to copy and marketing so threw it in here.
#237 #book #dollars #million

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