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Every copywriter MUST see this movie... [INSTANT GRATIFICATION]

by AdwordsMogul
7 replies
If you want a movie that will instantly boost your copywriting skills, right after you watch it read on.

As you know, legendary copywriter John Carlton uses a technique in which he imagines a giant slob who wouldn't move from his chair.

This movie comes as close as possible to actually seeing what this slob would look like.

Here it the best part: Your copywriting skills will improve just by watching this movie! I know it sounds unbelievable.

You will agree with me after the first 15 minutes!

Here are the other reasons why you absolutely must watch this film, right now:
  • You get a real life illustration of the "emotional mind" (everybody in this film has been "dumbed down" so logic is completely suspended)
  • This is the ultimate school of providing instant gratification (It's common copywriting knowledge that the faster people can see results, the more likely they are to buy)
  • You will see how people desperately crave for the "magic pill" (Providing the magic solution is the heart of your copy. As soon as you compare the movie to our society you will be able to use it to compel people to by your products)
  • You will know how to become "the wizard" who knows it all(Once people buy YOU they are instantly more eager to buy your products)
  • It's just a couple of hours and it's funny (Hey, who says learning copywriting can't be fun)
  • You don't even have to take notes! (Just watch it once, and it will stick in your mind forever!)

Here is what to do now: Watch this movie! Either buy it, or do the thing everybody does on the net.

The movie is called "Idiocracy"

Watch it now!
#copywriter #gratification #instant #movie
  • Profile picture of the author Ken Strong
    Hmmm... don't know if I agree that it will improve copywriting skills as easily as you claim, but it'd be worth watching again. I've seen it once before and it's one of the most screamingly funny movies I've ever seen.
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  • Profile picture of the author MissLauraCatella
    "Why come?"

    The majority of that movie annoyed me. >.<
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    • Profile picture of the author AdwordsMogul
      "Why come?"

      The majority of that movie annoyed me. >.<
      The movie can be as annoying as it is funny, true.

      Let's focus on educational value, though...

      A lot of people make their copy to complicated, focusing on the products rather on the results the products produce.

      One you realise that a lot of people think like the characters in the movie, you stop trying to use logic.

      Hmmm... don't know if I agree that it will improve copywriting skills as easily as you claim, but it'd be worth watching again. I've seen it once before and it's one of the most screamingly funny movies I've ever seen.
      My point here is about seeing that deep inside this is what people are, covered by layers of sophistication.

      At the end of the day, the hottest selling products appeal to emotions that the guys in the movie are driven by.

      Look at the food we eat - there are people now who think drinking water is not important or necessary.

      Look at the dating niche - the guy paying for "services" he never gets, thinking he can "talk sexy" with good "lines.

      Isn't that an accurate representation of many men out there? (I'm a man, I'm not trying to diss anyone)

      Hey, many people won't even do simple calculations, to realise they are working hard just to get into more debt, because they only pay $10 a week for a new plasma TV.

      How smart are we if we think we are getting "free money" on credit cards?

      Or, getting a "FREE phone and laptop, for just £35 a week". People will actually say they got a free laptop!

      Once you realise you are writing to the people in the movie, it becomes easier to sell.

      Just what I think.
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  • Profile picture of the author Scott Murdaugh
    I understand what you're trying to get at, keep it simple. Appeal to basic emotions, justify with logic.

    On the other side of that coin, love this quote...

    The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

    -David Olgilvy
    It's a fine line to walk

    -Scott
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    • Profile picture of the author AdwordsMogul
      Originally Posted by Scott Murdaugh View Post


      It's a fine line to walk

      -Scott
      Agreed!

      Those characters did ask questions.
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      "Those who can - DO IT. Those who can't, say it's impossible."
      Jean Paul a.k.a AdwordsMogul
      PHPDevelopers.net - Top of the range PHP developers

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  • Profile picture of the author xxxJamesxxx
    I'm watching it now on Youtube... Well bits of it anyway

    James
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    • Profile picture of the author AdwordsMogul
      Originally Posted by xxxJamesxxx View Post

      I'm watching it now on Youtube... Well bits of it anyway

      James
      Look out for the bit where the guy is sitting on the armchair, with a tube with a fizzy drink.

      The armchair actually has a toilet built in it! The dude won't even get up just to take a dump!

      That's very close to the slob John Carlton talks about, even though he is not overweight.

      Imagine writing copy that gets that guy to take action!
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      "Those who can - DO IT. Those who can't, say it's impossible."
      Jean Paul a.k.a AdwordsMogul
      PHPDevelopers.net - Top of the range PHP developers

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