This is my landing page. Why is it not selling?

Hi Simon,

There are different reasons why your page might not be converting:

- Your traffic might not be targeted enough. Assuming you are getting your traffic from search engines, you might be ranking for a keyword that has not commercial value because it send you people looking fro free info, not willing to buy.
Check who else is ranking for those keywords (are they selling or delivering free info). Check also the adwords results for those keywords.

- It might also be the design. My suggestion here is to do a little split testing. Why don't just try with another design with more graphical elements and see which one converts better?

- You can also try to do a 2 steps sales process. First, give some free quality content (and put these people on your list) and then try to sell them the ebook.

Hope it helps

You have no headline, nothing to capture your reader's attention. The page is very plain. The copy is loaded with typos. You don't explain what HTML5 is or why people need to learn it.

I congratulate you on your first effort. And... I'd suggest you consider getting a professional designer and writer.

Also, there's nothing here to split test. You need to start over. Good luck.

In addition to the crucial advice from Wechito and travlinguy:

Who are you trying to sell to?

Is it people who already know HTML or newbies?

HTML5 can do so many cool things - play video, audio, you can create iPhone and iPad web apps etc.

You should focus on the cool stuff - not on just the feature.

To be honest, you will need to get much more specific since most people believe that HTML5 info is free all over the internet.

Your best choice would be:
1. Decide on a more specific audience
2. Start building a mailing list and find out what your audience's challenge is
3. Once you know what they want, create it and sell it to them

It seems you did things the other way round - tough lesson.

If you want to make money, you need to follow the process.

It will save you a lot of time, money, and frustration.

Simon,

Here's an idea. Change the headline and price to FREE for just the next 5 people. And in return ask those people to give you testimonials for the incredible resource you created. Use their testimonials on your salespage. You can also get some $5 video testimonials off fiverr.com Helps if you provide them a written script too.

After you get more testimonials, try experimenting with the price. $7, $14, $27, $37, $47, etc to see what people buy at.

Good luck to you!

-Jeff

I think you shouldn't use more then one "BUY NOW" button. Make sure that whoever is interested in buying your e-book will read the whole sales page and won't have problems finding the buy now button.
Also, you said that you got 900 visits so far. Were those visits targeted? This is very important because if those visits say ... were from 15 year old kids make sure that this is the problem!

I think what hasn't been said is that you never establish the value of your product. People who are looking to purchase something about HTML need to be convinced that spending 40 bucks is worth it.

Tell them how getting your e-book is going to change their lives, or at least change something in their lives for the better.

Also, even had you built the value, asking for the sale that soon is just suicide. So, hold off on asking for the sale until you've managed to convince people this is what they need.

The letter could use a lot of work as far as how the sales process is constructed.

And, why not include a bonus with the purchase? If people were on the fence and you gave them a relevant bonus it might make them want to purchase.

Cheers


Adam

What you have going on is repeated throughout your entire piece, over and over again in different ways.

It's "death by a thousand cuts."

So let's just take a look at the first few lines.

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(Note: Now before I get started, to your credit, you've got the idea of making promises down. You know how to do that. Keep doing that.)

But your promises are weak, hyperbolic or too general. Make them stronger, more tangible, more specific.

Again, read the copy:

"Create amazing websites in HTML5. Following the steps in this ebook, in short time... you will be.. a master of creating websites and applications"

* Now besides the obvious grammar and typo problems, what else is going on?

How about you calling your product an "ebook"?

Think an "ebook" has a lot of value? I have a few thousand of them on my hard drive, how about you?

And you have "steps" in this ebook? Big deal. What are "steps"? You're assuming too much about what the reader knows about your product.

Based upon your domain, one could surmise you tried implement SEO in your copy. But analysis of your keyword density basically shows you've made a strategic mis-step.

* Next, I find it intriguing, you haven't thought enough of your product to give it a name or title. Odd, isn't it? The domain is html5-ebook dot org? Hmmmm...

* I doubt that your prospect would really speak in the manner you write to them in this piece.

For instance and again were just talking about the first few lines, if one is a software engineer, do they "create web sites" or do they "develop websites"?

* And who wants to "Learn"? Who has the time? It's too much work.

Most developers I know just want a chip installed in their brain, ala Neo in the Matrix.

I've just given you a list of specific things, but the bottom line is you're definitely selling, but not convincing anyone to buy your ebook. Your promises are weak, inflated or unspecific. You're not speaking to your prospect in their language.

- Rick Duris

PS: Here's the good news: Your competition isn't much better. Check out Amazon. It seems like authors think just putting the letters "HTML5" on the cover, it will magically sell.

Thanks for your replies. The honesty and depth of your replies is quite overwhelming and I can see now I have a lot of work to do. What originally made me create the ebook was that I tested this sales page in a slightly different version. The only different was that when clicking on the payment page, the users would just get a "Sorry, the product is currently unavailable" page. I figured that most of those people who clicked that would actually buy. I had a 4% conversion rate to the payment page, so I thought that it wouldn't be very hard to get sales. So you can imagine why 0% is quite disappoiting for me now.

Seeing your critique has opened my eyes and yes, I need to start from scratch.

I am probably going to get a professional copywriter to go through the entire page. Regarding competition, I realize that a lot of free information is available online, but most of this content is scattered around the internet in small bits. There are not many free resources, which covers the topic extensively. I guess that has to be made more clear from the webpage.

I chose the generic domain because I wanted to experiment with a few different titles for the ebook. The product name is "Learning HTML5". Is it maybe to vague? My target group is beginners in HTML and Javascript.

All my traffic comes from Google Adwords content network. They respond to a text ad where I have already put the price and description of the product, so some interest must be assumed.

The design, the headline, and the sales copy all suck. Just being honest, you want conversions? pay a designer and think of a headline that will actually grab someone's attention.. write your sales copy with much more hype.

Congratulations, Simon. It's not often someone comes in here, takes the thrashing you have, and learns from it. Most people become offended and leave thinking copywriters are a bunch of jerks.

Yes, I think the title of your book could be a lot better. Since you are your own market, think of what would get your attention if you were seeking instructional material on this topic. What's your biggest fear or concern in not knowing this stuff? Are you holding yourself back from a better job, better life by not having this knowledge?

Is your guide, program, tutorial, system, (anything but ebook) geared to making learning something difficult easy? If so, get that into the title somehow. Get outside yourself and remember back to when you didn't know squat about HTLM5. Then think of marketing this product with your prospects in mind. Good luck.

First things first: what problem are you solving here, that people are ready to pay good money for? I'm sure you know, but the people coming in don't necessarily have a clue. And even if they did, you really need to sell them on HTML5 first because it IS kind of new. Makes sense?