What minimal changes will increase the conversion rates a lot?

start with the headers, then the sub headers, then everything else. pricing usually works but you have to know exactly what your numbers are ... costs of advertising, converting, sales per client ... then you can change your offers.

Also, play with how you word the benefits ...are they the strongest way of displaying an answer to a problem ... are they appealing to what i want most out of that benefit? things like this are good tweaks, etc

Thanks, I would really need something more specific.

I cannot change ""everything""

Hi,

First, please realize that your sales copy is only one factor in increasing conversions. The other is qualified prospects. No amount of great copy will make up for lack of qualified leads. By "qualified" I mean people who want what you offer.

Now, onto your copy...

Please, take a look at this sales page tutorial: 12 Step Foolpfoof Sales Letter Formula

It provides and excellent step-by-step way to create and/or analyze sales copy. Let me give my you comments on each step:

1. Get attention - completely missing in your copy. Your headline is very poor. Yet, headline is usually the best place to make improvements quickly.

2. Identify the problem - missing in your copy. What is the problem you product will solve for me?

3. Provide the solution - ok. But there is a lot of information still missing. For example: where are these "likes" coming from? How can I be sure they are all real people? How fast are they delivered? Etc.

4. Present your credentials - missing, yet so very important. Why should I listed to you? What should make me trust that what you're saying is true?

5. Show the benefits - you do have a very visible "Our unique benefits for you", but what you list are not benefits, those are features. What is the benefit of not needing to disclose my account login details? What is the benefit of naturally-looking "likes"? Btw, are you sure those are the biggest benefits? How about that chain reaction you mentioned earlier? Or, social proof? Etc.

6. Give social proof - lacking in your copy. I want to see either examples of accounts you helped, or real written/audio/video testimonials or (ideally) both.

7. Make your offer - ok, although it would be better to use standardized currency signs. Also, if most your prospects are in the US, you might want to consider offering a dollar deal, too.

8. Inject scarcity - there is a hint of scarcity ("promotional prices for May 2011"), but you're not communicating HOW scarce this is. First, I'm guessing you cannot take 1,000 orders at once (can you?), so there is a limit to how many "likes" you can deliver in a given time. Second, I still don't know why I should order now, as opposed to procrastinate. How much cheaper are these "promotional prices"?

9. Give a guarantee - missing, yet guarantee is probably the second most important factor after headline. You need to remove all risk from me, otherwise it will be hard for you to convince me to buy. What exactly do you guarantee? And, what happens if you don't deliver on your promise?

10. Call to action - ok, but a more standard "buy now" button would probably work better. Also, if you require any information to begin the work, you might want to state that.

11. Give a warning - missing (see the tutorial referenced above).

12. Close with a reminder - missing (see the tutorial referenced above).

Hope this helps!

You say you can't change everything but you actually need to start over because it's not at all clear what you're offering. I'd guess you're offering marketers fans or friends or something but with what you've posted it's not clear.

Step back from this thing and imagine yourself knowing nothing about Facebook or about marketing and write your pitch from that perspective. Explain it to someone who knows nothing more than Facebook being a place to socialize online.

If you do that you'll be reaching your audience. I know your potentials know more than that but there will be plenty who have no idea of what your service is, and with what you have now, they still won't. Good luck.

Wow.

Thank you for your feedback.

I was trying to keep it simple, but you are right, for someone who does not know the huge benefits
of having thousands of facebook fans to his business page on facebook, this stuff is not very clear.

I appreciate a lot you wrote here your thoughts.

I am not a copywriter and I think it is obvious, but here I am selling a service and not an ebook.

So I want to keep the sales copy at a very efficient minimum.

Hi, you can increase the conversion rate by improving your sales/squeeze page. Here are some quick guidelines:

1. Headline. Be sure that your heading is catchy. You must use powerful words or statistics to heighten the interest of the reader.
2. Free item. Offering something for free is irresistible. You can offer a free e-book, a free trial, or a discount coupon. Anything that would suit what you are offering.
3. List of advantages. Make a bullet list of benefits and advantages that they can get from signing in your opt-in list. You can place this below the opt-in form. This would further entice your visitors to sign up.

Studies show that a good squeeze page can increase conversion rate up to 40%. You can always try and change your squeeze page until you get the most number of conversions you are aiming for.

If I was putting myself in the position of one of your customers, the first thing that would come to my mind is... "How the hell can you buy fans and why on earth would I want to?"

Sorry, I should say, those are two questions you want to answer immediately. In your headline and subhead even.

Hey!

One think that surely increases conversions is,

Changing the "Download Now" button.

Yea, I am serious.

I dont know why, psycologically most probably, different Download Now buttons have different conversions.

Split test, thats all I'd say.


Thanks
Simu

P.S With my experience, the classic Download Now button works best!