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Haha - What Words Make Copywriters Cringe?

by FuNwiThChRiS
19 replies
This is a fun/funny article I posted and thought I would share with you folks. It's a simple question, "What words make you cringe?"

Check out what copywriters across the nation have chimed in with.

What Words Make Copywriters Cringe? | The Copywriting Consultant

I hope you enjoy!
#copywriters #cringe #haha #make #words
  • Profile picture of the author Daniel Harper
    Without looking?

    Killer.

    Especially "Killer Copywriting"
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    • Profile picture of the author RickDuris
      Originally Posted by Daniel Harper View Post

      Without looking?

      Killer.

      Especially "Killer Copywriting"
      Oh my goodness. Remember, these are the words that are in your prospect's mind.

      Assuming your prospect has at least one entrepreneurial bone in their body, that's EXACTLY what they want. May not like it, may not be original, but it gets the click.

      - Rick Duris
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  • Profile picture of the author briancassingena
    Without looking - Clients & prospects who say things like:

    "And I'll have a lot more work for you in the future"

    "It should be an easy job for someone who knows what they're doing"

    "It's too long"

    "It's ugly"

    "Too salesy"
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    • Profile picture of the author TracyNeedham
      Originally Posted by briancassingena View Post

      Without looking - Clients & prospects who say things like:

      "And I'll have a lot more work for you in the future"

      "It should be an easy job for someone who knows what they're doing"
      LMAO...and a sure sign they're going to be a loser client.

      I've done a series about my copywriting pet peeves on my blog. Three that haven't been mentioned so far are:

      One (used as a pronoun)--he, she, you, it, they, we...anything but the stuffy sounding "one"!

      Modalities--yeah I've had a lot of coaching and healing clients in the past. Can we say jargon?

      Semi-colons--this hangover from English class is like nails on a chalkboard to me. Dashes, ellipses and simply ending the sentence are much better for news and marketing-style writing!
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      • Profile picture of the author AdwordsMogul
        "There isn't any branding..."

        "My product is great... I want them to buy based on the facts not manipulation."
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  • Profile picture of the author Pusateri
    Any modifier used with "unique," other than "f**cking."
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  • Profile picture of the author Bruce NewMedia
    Without looking, the word...'SUCK' in all variations and uses. ...as in 'order-sucking', 'cash sucking', 'that sucks!", 'it sucks'...
    _____
    Bruce
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  • Profile picture of the author Alex Cohen
    Originally Posted by FuNwiThChRiS View Post

    This is a fun/funny article I posted and thought I would share with you folks. It's a simple question, "What words make you cringe?"

    Check out what copywriters across the nation have chimed in with.

    What Words Make Copywriters Cringe? | The Copywriting Consultant

    I hope you enjoy!
    For those of you who belong to LinkedIn, here's the original discussion post and replies...

    What words make you cringe when you see them used in copy? | LinkedIn

    Alex
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  • Profile picture of the author ephame
    "Who Else Wants to Make $48,363.21 in 72 Hours?"


    These kinds of things kill me, how do people even come up with these numbers? Also the same with get in quick only " x " amount left then what...? You'll close and piss off? I wish.
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    • Profile picture of the author Rigmonkey
      Not words as such for me. More actions... The devaluing the product by offering a discount when the prospect attempts to close a window.

      Yes! I know it works for others, but it doesn't work for me. You might as well walk around with a great big banner above your head saying "You won't care about this product because I don't care about it myself, and that's why I'm giving it away for next to nothing".

      I'm in the habit of clicking away from any product I read about now, but I'll return to it if I'm genuinely interested as long as the "WAIT! Just for today, we're giving away this worthless pile of tosh for $5" pop-up doesn't appear first time round.

      Always value whatever it is your selling. I don't tell my prospects to wait for a cheaper deal. My services come with a price and that's what I expect people to pay. I'm not going to offer the same article for $5 if I wanted $25 for it a few seconds ago.

      Rant over.
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  • Profile picture of the author Russell Barnstein
    Originally Posted by Ken_Caudill View Post

    Would of, should of, could of.

    Anyone who writes that should be shot.
    Emphatically agreed. In fact, I wrote a short article about it recently in a bout of controlled frustration. Once people took the ridiculous "could of" and morphed that into "coulda", that was just too much for me.

    Article Writing Tips: Coulda and Could of Don

    "Try and", "anyways", "boughten" and lots of others make me cringe no matter where I see them.
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  • Profile picture of the author lometogo
    Utilize. Please, use will do.
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    • Profile picture of the author Steve The Copywriter
      When "guru" copywriters - mentioning no names - call "new" copywriters "rookies"

      Mind you, when I first bought the "not to be mentioned" copywriters stuff over 15 years ago - it did make me absolutely determined not to be a "rookie."

      I also hate the word "bootcamp" for those "advanced" copywriting courses.

      I would just use "advanced" - it seems a lot less agonizing.
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      • Profile picture of the author Cam Connor
        IF.

        "And... If your Order my product today, you'll also recieve".

        I see way too many potentially good copywriters use this, but I've found, it's far better to say WHEN. Assume your prospect is going to buy NOW, because it wouldn't make any sense for them to do otherwise.

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        • Profile picture of the author Shadowflux
          Without looking,

          1. $385746.67, 24 hours, 48 hours, "a day", anything that instantly makes a product or service reek of lies and poor quality.

          2. Anything that is poorly written.

          3. I really can't stand reading ANYTHING that is written like this. Especially Exceedingly Long sales pages that go on and on and never once mention Anythingabout what the product is or does.

          I feel that if your writing is really effective then you don't need to trash it up with cheap text effects. I suppose long sales pages that never talk about the product are good if you're targeting gullible suckers but I've found that well written material attracts a high quality of customer and client.
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  • Profile picture of the author Matthew Shelton
    without looking,

    anything that uses the word "Holy", which is supposed to be holy!
    such as "Holy cr*p!", etc. Keep it up and it will become as useless a word as "awesome" has become - I'm old enough to remember when it meant something.
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