HELP! PLEASE - guide for basic sales copy

I might add... someone asked me today if I was done.. and I told them 80%. Then corrected myself and said, you know.. after reevaluating this seems like the most important.. so perhaps, I should say 20%.

Why don't you start looking at the sales copy in the WSO section? That will give you some great ideas for sales copy and what to have in it!

Everything you need is right here :http://www.warriorforum.com/copywrit...-critique.html

G

Okay, first think in terms of the people who want your product. You must know who they are, how they think, where and how they might spend their money. After all, you're looking to sell to them. If you're not already inside their heads, your screwed.

Now think of what your product will to for them. Will it make them a better gamer? Will it make them a hotshot in their circle of gamer friends? I have no idea what you're offering so this is pretty generic stuff I'm throwing out.

Once you know who your prospects are and what their emotional hot buttons are it isn't that hard to sell them, even if you're just starting out. I say this because judging by your post, you've done a decent job of expressing what you want here. In other words, your writing seems to be okay.

Then you go with the problem/solution theme. I don't know what kind of problems gamers have with gaming. If we're talking about an online gaming community, maybe being a loser all the time in the eyes of their peers is a problem. Maybe your widget can solve that. So that might be your appeal. Something like. When It Comes To Duke Nukem I Don't Get No Respect! (I know, I'm dating myself here but I hear Duke is making a comeback)

Yeah, borrowed from ole Rodney, rest his soul. From there you develop that by relating your own experience to the particular game in question and say something like, I never got any respect on... whatever the gaming platform is. Everyone laughed at me because I always came in dead-ass last. But that all changed when I downloaded... your widget. Then tell them about the widget and what it did for you and how it's going to make them a stud.

I'm shooting in the dark here but that format can kick butt. I once wrote a pre-sell landing page for some atomic gaming mouse for a guy. I used something like what I've just described and his click rate went through the roof resulting in a HUGE increase in sales of the mouse thingy. Good luck.

Get a good basic copywriting book. The great ones are in the sticky called "Top Copywriting books" Your first efforts may not be earth-shattering but at least you will be going in the right direction.

A couple of things. First, look around for a free or super cheap e-book called "Sales Letters for Dummies" - it was given away with Resell Rights for a long time and is a great foundational and structural primer.

There's also a tutorial reposted on a lot of blogs by David Frey called the 12 Step Foolproof Sales letter. I like that one, too.

My own custom template is based off those (among others) but you've got to start somewhere and both of those will give you good idea of the logic/emotional balance and a list of all the bits you want to be sure to have.

Hope it helps!

A great resource is Jason Fladian's "Stop Watch Copy Writing" course. Jason is a great teacher and he gives you the structure to follow so you can begin cranking out great copy.

Jim