5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

Favorite Way To Stir Up Emotion of Desire In Copy

by The Niche Man
4 replies
What's your favorite way to stir up the emotion of desire in your copy. If you polled yourself, what methods, techniques, principles or ideas have you used the most?
#copy #desire #emotion #favorite #stir
  • Profile picture of the author ecoverbox
    An attention-grabbing headline always worked for me - and take it from there. Here's a link that might help:

    Top 10 Formulas for writing Blog Headlines that really work | InteractiveWoo
    Signature

    {{ DiscussionBoard.errors[3960738].message }}
  • Profile picture of the author Mike Mendell
    To stir up a lot of emotion I just end a sentence with 50 exclamation points!!!!!!!!!!!!

    But no seriously, the way I like to do it is use a few high impact graphics here and there to tell a story or illustrate a point (i.e. a solution to a problem). I don't like to overload my sales page with tons of graphics like some folks do. To me, that's just overkill.

    I find if you have only a few images on your page (i.e. make them rare) people give them more attention and treat them more importantly. The thinking is: "Oh hey, here's an image explaining something, it must be important, let me study this for a moment."

    Of course the quality and concept of the image itself is what really stirs up the emotion, so make sure it's something worth their attention.
    {{ DiscussionBoard.errors[3977847].message }}
    • Profile picture of the author Mark Andrews
      Banned
      Focus on emotional want not logical need.
      {{ DiscussionBoard.errors[3979011].message }}
      • Profile picture of the author Shadowflux
        In order to stir up emotion and desire in my copy and content I like to try and hit on the major senses. It really depends on the product I'm promoting or the point I'm trying to make. If I was selling a book to photographers I'd hit on visual cues, musicians would be audio cues etc. The reason for this is that everyone relies on one particular sense more than others and hitting on this will build a good rapport with the reader.

        I like to try and create a complete picture for the reader in a way that will make them imagine themselves in the situation I'm describing. I then like to end it on a positive note and hit on the overall feeling of success.

        It can sometimes help to add a little drama as well. Bring the reader into the situation, build up the interest, add a sense of adversity right at the peak and then bring them back down to a happy place by explaining how successful they will be and how they defeated serious opposition with relatively little effort.

        The goal is to make it so the reader can see it, feel it, almost reach out and grab it and then remind them that they need to pay for it first lol
        Signature
        Native Advertising Specialist
        Dangerously Effective
        Always Discreet
        {{ DiscussionBoard.errors[3980257].message }}

Trending Topics