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How Do YOU Approach Copywriting?

by amo992
3 replies
Personally, I find myself moving through my copy systematically. First, I list tactics that would work best with the audience. Then, I fit them together into a copy. Another way to think about it is putting a Jigsaw puzzle together--I know the big picture, and I have all the pieces to make it.

Most of the tactics I use were taken from social psychology text books and other books accomplished men/women in advertising.


How do you approach copywriting?
#approach #copywriting
  • Profile picture of the author Daniel Harper
    Me? I usually write a bunch of stuff that sucks. Then I stare at it for hours, trying to figure out a way to make it work. When I can't, I start obsessing over it, reorganizing the copy in my head while I'm driving.

    After a bunch of great ideas come to me, I hurry back to the computer to find that they don't seem so great anymore. Or I can't remember that perfect wording that just two hours ago I was SURE would bring everything together and help me create the greatest sales letter OF ALL TIME!

    And so I stare at my crappy, disjointed copy and I make a noise like this -- arrarrarraAGGGH AHHHHHGGG AHAHAHA ARRR!

    Then I drink.

    Heavily.

    After I wake up with a hangover, I usually decide I don't want to deal with my failure any longer. So I just kind of ignore the whole project and watch a lot of culture-rotting reality TV.

    I also say mean things to myself in the mirror when I'm getting out of the shower. "You suck," I say. "You write for ****. You're a failure and a fraud."

    And then one day I wake up and have a good idea and I go back and start fresh and it all kind of works out.

    Except for the scars.

    But scars heal, right?
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    • Profile picture of the author amo992
      Originally Posted by Daniel Harper View Post

      Me? I usually write a bunch of stuff that sucks. Then I stare at it for hours, trying to figure out a way to make it work. When I can't, I start obsessing over it, reorganizing the copy in my head while I'm driving.

      After a bunch of great ideas come to me, I hurry back to the computer to find that they don't seem so great anymore. Or I can't remember that perfect wording that just two hours ago I was SURE would bring everything together and help me create the greatest sales letter OF ALL TIME!

      And so I stare at my crappy, disjointed copy and I make a noise like this -- arrarrarraAGGGH AHHHHHGGG AHAHAHA ARRR!

      Then I drink.

      Heavily.

      After I wake up with a hangover, I usually decide I don't want to deal with my failure any longer. So I just kind of ignore the whole project and watch a lot of culture-rotting reality TV.

      I also say mean things to myself in the mirror when I'm getting out of the shower. "You suck," I say. "You write for ****. You're a failure and a fraud."

      And then one day I wake up and have a good idea and I go back and start fresh and it all kind of works out.

      Except for the scars.

      But scars heal, right?
      You're awesome.
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  • Profile picture of the author CopyAcolyte
    I started a thread about the same subject and it got some good responses.

    Here it is: http://www.warriorforum.com/copywrit...you-write.html
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