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-   -   Subliminal Advertising Embedded Imagery (https://www.warriorforum.com/copywriting/387728-subliminal-advertising-embedded-imagery.html)

Mark Andrews 27th May 2011 04:37 PM

Subliminal Advertising Embedded Imagery
 
Examples of subliminal advertising and embedded imagery...

http://static.businessinsider.com/im...an-of-coke.jpg

http://static.businessinsider.com/im...st-message.jpg

http://static.businessinsider.com/im...helps-sell.jpg

http://static.businessinsider.com/im...er-king-ad.jpg

http://static.businessinsider.com/im...dodge-logo.jpg

Any more examples of subliminal advertising / embedded imagery?

Digital Traffic 27th May 2011 06:17 PM

Re: Subliminal Advertising Embedded Imagery
 
I don't even know how I got here

Ashley Gable 27th May 2011 06:30 PM

Re: Subliminal Advertising Embedded Imagery
 
To be honest I thought the coke one was a used condom! Hanging of the side, only once I dragged the image to the browser bar did I find out what it was.

Kind of interesting.

The dodge truck one seems a little far fetched though.

And the burger king one doesnt look like it was supposed to subliminal:)

Although I am no expert on subliminal stuff.

Interesting stuff though.

briancassingena 27th May 2011 11:33 PM

Re: Subliminal Advertising Embedded Imagery
 
I think there's something to this subliminal advertising stuff, I think it could seriously influence a buying decision.

But a great offer and call to action will always work and I'd gladly do a direct response ad to run up against any of these, for a percentage of sales. :cool:

Dean Jackson 27th May 2011 11:37 PM

Re: Subliminal Advertising Embedded Imagery
 
I've seen those videos on YouTube when I was mucking around... some are more compelling than others, some seem ridiculous. It does make you wonder though.

What do you think of this:

http://dl.dropbox.com/u/9595623/little_mermaid.jpg



What are the chances of randomly drawing a penis onto a castle :confused:

Dean

Rigmonkey 28th May 2011 04:01 AM

Re: Subliminal Advertising Embedded Imagery
 
Disney have a history of adult-themed subliminal message use, Dean. Take a look at word "Frog" on the image below, and the letter "O" in particular:

http://www.hollywoodoutbreak.com/wp-...-frog-logo.bmp


For my money, that letter looks like something I'd have thrown down my throat in the late 1980's before spending the weekend in a muddy field with a bunch of crusty hippies listening to repetitive banging being passed off as music. A subliminal message about the fun experiences of ecstasy use for impressionable children, perhaps?

Or maybe it's just me... (...and how many copywriters could have come up with something much better than "The Ultimate Disney Experience"?)

Dean Jackson 28th May 2011 06:33 AM

Re: Subliminal Advertising Embedded Imagery
 
Rig, that's the thing with this subliminal imagery. It's easy to pass it off as coincidence, but then the evidence starts stacking up :eek:

Dean

Rigmonkey 28th May 2011 06:59 AM

Re: Subliminal Advertising Embedded Imagery
 
Quote:

Originally Posted by Dean Jackson (Post 3967594)
Rig, that's the thing with this subliminal imagery. It's easy to pass it off as coincidence, but then the evidence starts stacking up :eek:

Dean

So you want more evidence, huh?

Disney Subliminal Messages « The Official Subliminal Messaging Blog

:D

John_S 28th May 2011 07:45 AM

Re: Subliminal Advertising Embedded Imagery
 
It's no secret people put in subliminal messages. The secret is these can be done for a variety of reasons having nothing to do with sales.

There is a lot of this done as revenge for cheapsake logo design. Many ad agecies think they are pushing the edge -- I can assure you the Burger King ad was done so you "get" the subliminal message on a very conscious level. The Burger King ad targets young males; specifically those lacking two brain cells to rub together to run a subliminal level of consciousness.

And if you look at the buzz about that Burger King ad, if it was supposed to be subliminal it wasn't subliminal enough. It's suggestive. Not subliminal.

Branders love to monkey with this. Notice the examples never some with A/B test results. And they won't.

Mark Andrews 30th May 2011 07:39 PM

Re: Subliminal Advertising Embedded Imagery
 
Quote:

Originally Posted by Ashley Gable (Post 3965429)
The dodge truck one seems a little far fetched though.

Unmistakably baphomet. Interesting.

But then look at many corporation symbols. All very telling. Or not as the case may be to the untrained eye.

Shadowflux 30th May 2011 07:56 PM

Re: Subliminal Advertising Embedded Imagery
 
I've never really put much stock in conspiracy theories such as this, to be honest.

When you're talking about subliminal messaging in advertising you're really talking about subtle suggestion. A dumpy looking guy, drinking a beer, surrounded by beautiful women leads someone to subconsciously conclude that this beer will attract pretty women and help them lead a better life.

Other examples are the use of colors, fonts, phrases, music and tones of voice. A phrase like: "An exquisite product unparalleled among common beers." leads people to conclude that the promoted product is amazing and that are beers are merely "common" which carries a negative connotation.

Honestly, if an ad company wanted to use sex in an advertisement I don't think they would have a problem being quite obvious about it.

Mark Andrews 31st May 2011 07:27 AM

Re: Subliminal Advertising Embedded Imagery
 
Quote:

Originally Posted by Shadowflux (Post 3980920)
I've never really put much stock in conspiracy theories such as this, to be honest.

You state that this is a conspiracy theory.

Do you have proof to backup this very broad sweeping statement?

Bazbo 31st May 2011 07:37 AM

Re: Subliminal Advertising Embedded Imagery
 
Some of these aren't subliminal. The BK one is the exact opposite of subliminal; it's literally "in your face" filth. The Intel ad, from what I can see, has no subliminal elements. It's simply politically incorrect, showing a number of black men bowing before a white man. If the races were reversed, no one would have ever said a thing about the ad.

Shadowflux 31st May 2011 02:18 PM

Re: Subliminal Advertising Embedded Imagery
 
Quote:

Originally Posted by 99DollarCopywriting (Post 3983471)
You state that this is a conspiracy theory.

Do you have proof to backup this very broad sweeping statement?


That's the nature of conspiracy theories isn't it? You can't prove them one way or the other. :D

If you look around the net, however, you will find more than a few conspiracy theory sites that are posting the same type of stuff that started this thread. They're usually good for a laugh but not much else.


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