Subliminal Advertising Embedded Imagery

Profile picture of the author Mark Andrews by
Examples of subliminal advertising and embedded imagery...











Any more examples of subliminal advertising / embedded imagery?
#copy writing #advertising #embedded #imagery #subliminal

  • Profile picture of the author Digital Traffic
    I don't even know how I got here
  • Profile picture of the author Ashley Gable
    To be honest I thought the coke one was a used condom! Hanging of the side, only once I dragged the image to the browser bar did I find out what it was.

    Kind of interesting.

    The dodge truck one seems a little far fetched though.

    And the burger king one doesnt look like it was supposed to subliminal

    Although I am no expert on subliminal stuff.

    Interesting stuff though.
  • Profile picture of the author briancassingena
    I think there's something to this subliminal advertising stuff, I think it could seriously influence a buying decision.

    But a great offer and call to action will always work and I'd gladly do a direct response ad to run up against any of these, for a percentage of sales.
  • Profile picture of the author Dean Jackson
    I've seen those videos on YouTube when I was mucking around... some are more compelling than others, some seem ridiculous. It does make you wonder though.

    What do you think of this:





    What are the chances of randomly drawing a penis onto a castle :confused:

    Dean
  • Profile picture of the author Rigmonkey
    Disney have a history of adult-themed subliminal message use, Dean. Take a look at word "Frog" on the image below, and the letter "O" in particular:




    For my money, that letter looks like something I'd have thrown down my throat in the late 1980's before spending the weekend in a muddy field with a bunch of crusty hippies listening to repetitive banging being passed off as music. A subliminal message about the fun experiences of ecstasy use for impressionable children, perhaps?

    Or maybe it's just me... (...and how many copywriters could have come up with something much better than "The Ultimate Disney Experience"?)
  • Profile picture of the author Dean Jackson
    Rig, that's the thing with this subliminal imagery. It's easy to pass it off as coincidence, but then the evidence starts stacking up

    Dean
  • Profile picture of the author Rigmonkey
    Originally Posted by Dean Jackson View Post

    Rig, that's the thing with this subliminal imagery. It's easy to pass it off as coincidence, but then the evidence starts stacking up

    Dean
    So you want more evidence, huh?

    Disney Subliminal Messages « The Official Subliminal Messaging Blog

  • Profile picture of the author John_S
    It's no secret people put in subliminal messages. The secret is these can be done for a variety of reasons having nothing to do with sales.

    There is a lot of this done as revenge for cheapsake logo design. Many ad agecies think they are pushing the edge -- I can assure you the Burger King ad was done so you "get" the subliminal message on a very conscious level. The Burger King ad targets young males; specifically those lacking two brain cells to rub together to run a subliminal level of consciousness.

    And if you look at the buzz about that Burger King ad, if it was supposed to be subliminal it wasn't subliminal enough. It's suggestive. Not subliminal.

    Branders love to monkey with this. Notice the examples never some with A/B test results. And they won't.
  • Profile picture of the author Mark Andrews
    Originally Posted by Ashley Gable View Post

    The dodge truck one seems a little far fetched though.
    Unmistakably baphomet. Interesting.

    But then look at many corporation symbols. All very telling. Or not as the case may be to the untrained eye.
  • Profile picture of the author Shadowflux
    I've never really put much stock in conspiracy theories such as this, to be honest.

    When you're talking about subliminal messaging in advertising you're really talking about subtle suggestion. A dumpy looking guy, drinking a beer, surrounded by beautiful women leads someone to subconsciously conclude that this beer will attract pretty women and help them lead a better life.

    Other examples are the use of colors, fonts, phrases, music and tones of voice. A phrase like: "An exquisite product unparalleled among common beers." leads people to conclude that the promoted product is amazing and that are beers are merely "common" which carries a negative connotation.

    Honestly, if an ad company wanted to use sex in an advertisement I don't think they would have a problem being quite obvious about it.
  • Profile picture of the author Mark Andrews
    Originally Posted by Shadowflux View Post

    I've never really put much stock in conspiracy theories such as this, to be honest.
    You state that this is a conspiracy theory.

    Do you have proof to backup this very broad sweeping statement?
  • Profile picture of the author Bazbo
    Some of these aren't subliminal. The BK one is the exact opposite of subliminal; it's literally "in your face" filth. The Intel ad, from what I can see, has no subliminal elements. It's simply politically incorrect, showing a number of black men bowing before a white man. If the races were reversed, no one would have ever said a thing about the ad.
  • Profile picture of the author Shadowflux
    Originally Posted by 99DollarCopywriting View Post

    You state that this is a conspiracy theory.

    Do you have proof to backup this very broad sweeping statement?

    That's the nature of conspiracy theories isn't it? You can't prove them one way or the other.

    If you look around the net, however, you will find more than a few conspiracy theory sites that are posting the same type of stuff that started this thread. They're usually good for a laugh but not much else.

Next Topics on Trending Feed