John Caples First Swipe of "They Laughed ..." | Free copy swipe example

by 3 comments
In 1926 John Caples wrote perhaps his most famous headline - "They Laughed When I Sat Down At the Piano ... But When I Started to Play!"

Well soon after others saw the success of this ad and started "swiping" Caples headline copy.

Here's one example (I have others) from North American Institute. (This copy swipe example is free - no opt-in needed)


John Caples First Rip-off? (Swiped headline by North American Institute)
#copy writing #caples #copy #copywriting example #free #john #john caples #swipe #swipe file #they laughed

  • Profile picture of the author briancassingena
    "They all laughed when I swiped this weird old headline for my full page ad...but when the orders began pouring in..."
  • Profile picture of the author Rezbi
    "They all laughed when I tripped and fell on my face... but when I got up...

    ...they laughed some more"
  • Profile picture of the author The Copy Nazi




    "They laughed when I sat down at the piano...and farted"

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