John Caples First Swipe of "They Laughed ..." | Free copy swipe example

by Drez 3 replies
In 1926 John Caples wrote perhaps his most famous headline - "They Laughed When I Sat Down At the Piano ... But When I Started to Play!"

Well soon after others saw the success of this ad and started "swiping" Caples headline copy.

Here's one example (I have others) from North American Institute. (This copy swipe example is free - no opt-in needed)


John Caples First Rip-off? (Swiped headline by North American Institute)
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