Is this heading in the right direction?

12 replies
While I still need to end it with a strong call to action, is the start of this copy on the right track?

....

Content Isn't King!

And neither is that writer who you hired for $5 to churn out a substandard piece of writing, a second-rate article which is either going to cost you more money to get someone to rewrite it or is going to cost you precious time in making it reach that level of quality that you strive to deliver to your readers.

Instead

Accurate Writing which Connects with the Reader is King.


Regardless of who you are or what you like, it is inherent in the human condition to desire to be connected to other people and living creatures and while an article certainly isn't alive there is no reason why it can't emulate and try and evoke the same response that a genuine person has when talking about how they've experienced something so different, so helpful, that they just had to share it with you. Essentially

It is this Human Experience that we aim to Replicate with our Articles.



My name is Jackson Riddle and I want to be the writer that helps your article connect and create bonds with your readers and I want to do this by providing you with a service like no other because when you hire a person who is passionate about helping you, you get more than just writer.

Firstly, you'll get access to someone who has

Grown up in a Native English Speaking Country


Now, we don't have anything against people from other countries nor are we trying to say that people from countries besides the US, UK, Australia and Canada but we still choose these writers because we believe the experiences they have had in their life, has helped and shaped them into the writers they are today.

And when they don't have an experience that correlates directly into the industry in which your article is related to, we make sure they are

Able to Access our Research Team

Whose main objective is to help our writers accurately emulate and evoke emotions in the reader. After the writing is completed, the article is then

Sent to a Qualified Editor

Who will thoroughly critique the article and ensure that it not only meets our standards but your standards as well. Not only do these Editors have a keen eye for spelling mistakes but they are generally not only college graduates who hold a bachelor's or master's degree in their field but have also been employed as professional writers and editors for small and large corporations.

After this, the article will be delivered to your email address promptly where we will be more than happy to listen to your feedback and address any concern that you may have.


....


I'd appreciate your feedback and please keep in mind that I know it is still missing a few elements but just wish to see that this is the right direction.
#direction #heading
  • Profile picture of the author ewenmack
    Jackson, it's heading in the wrong direction.

    Making a blanket statement, especially if heard numerous times,
    is asking for the reader to click away.

    Do you have client feedback that we can mine
    for gold?

    Buried in the feedback is often the hook and theme to the whole ad.

    The one thing that keeps you away from the me-too crowd.

    And be the article writer of choice.

    You can PM message me if you want help in finding that hidden hook.

    Best,
    Ewen
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  • Profile picture of the author Stuart S
    Thanks Ewen,

    Yeah I'll look for some feedback and change that opening line.

    Jackson
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  • Profile picture of the author Hans Klein
    Hi Jackson...

    >>> cost you more money to get someone to rewrite it or is going to cost you precious time in making it reach that level of quality that you strive to deliver to your readers.

    This is a weak case for hiring you. It doesn't position you as necessity. Something the customer has to have.

    I'd start from scratch with your mind focused on answering one... and one question only...

    How does your writing make the client more money?

    The answer is it's the difference between an article that gets ignored by Google, other search engines, and its readers...

    Or... a piece of content that generates quality organic links (resulting in more free targeted traffic)... causes subscribers to join your email list... builds credibility... stirs discussion... presells your products... and moves readers into your sales funnel.

    Make this case. Prove this is the case... and raise your prices. For the right client with a long-term business model... a person who can create this kind of content is indispensable.
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  • Profile picture of the author John_S
    I have to agree with others (and you know how that pains me) your case is weak. And that leads me to believe you don't know what your ultimate benefit is.

    Reads like a rant against the "me write you goodly for long time" Craigslist typists.

    My suggestion is a thought experiment. Imagine things are just the way they should be with cut rate writers. Imagine price has a hidden genius within it.

    At this point I want you to tell me (as a reader) what your ultimate benefit is.

    You, and a hoard of other writers can attempt to answer this all day, and I will beat just about all of you to a benefit a business owner cares about. Go ahead and write out a few.

    You Make A Business Owner/Client Into An Authority and Leader In His Field Able to Command Primium Prices and Maxium Sales. The topic of every article you write is either "how to tell a professional from an amateur" or else "how your client does what the industry won't dare to"

    I have camouflaged the answer in the paragraph above. Once you have your list, drag your cursor over the blank space to reveal it.

    Until you get this for your industry and yourself, you're not going to be able to supply it to clients.
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  • Profile picture of the author nasuryono
    Looked at your copy. It seems that you are trying too hard writing each headline and subheadline.

    It does not flow well in my opinion. Try rewriting them to be more simply and infuse more call to action there.

    -Andrew
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  • Profile picture of the author DanielleLynnCopy
    As Ewen pointed out,

    The blanket statements make it seem like you're just part of the crowd. Find something unique about your article service, then fly with it.

    Don't try to appeal to everyone — you'll end up appealing to no one.

    You can do it!
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    • Profile picture of the author Mark Pescetti
      Firstly, you shoot yourself in the foot by saying "content isn't king." Really? Okay, well, I'm off to find a copywriter who values the written word.

      The "regardless" paragraph... arg, I mean sentence is a bunch of different thoughts... run on sentences bad!

      I only got that far because it was clear to me you really didn't know what you wanted to say.

      If you want to demonstrate how you're different as a copywriter or article marketer, talk about it and yourself in the most positive, inspiring sense possible.

      "Content is King! Well, copy that really connects with your audience with laser precision that is...

      The immense consequence of knowing what kind of emotions you want to elicit from an article is essential.

      My job is to hone in upon the core message you want to express and craft a persuasive masterpiece that creates massive conversions for you!"
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      • Profile picture of the author thedealmaker
        Yes, your copy is heading in the wrong direction.

        All good copywriting follows a good structure. It grabs the intended markets attention, peaks their interest and builds on top of an already present desire, which then leads them to taking action.

        Nobody is looking to hear from you. They are busy worrying about their other problems. So you have to find a way to grab their attention away from what they are doing at that moment.

        But that's always the hard part. Grabbing your market's attention..

        However to make it a little easier for you let me ask you this.

        If you had a device that could help people lose weight easily with little to no effort...and you heard a group of ladies talking about the latest fall fashions that were going to come out, but who clearly could benefit from such a device that you have, how would you approach them?

        Would you just butt in and say I have a device that can burn the fat right off of your body fast...

        Or would you listen in on the conversation and start off with something related to what they were already talking about and after conversing for a bit, bring that around to what you had to offer and how it was related to the original topic of conversation.

        It's really no different in print or online.

        You can always grab someone's attention when you first start off with their interests, and make that your point of contact.

        As Robert Collier said, join the conversation that's already going on in their head. Then tie up what it is you have to offer with that.

        What's on the mind of your market?

        Lead off with that.

        I recently wrote an ad that was for aimed at struggling small business owners. These were brick and mortar type businesses.

        I lead off with..

        It happened again...

        Another customer who walked in, looked around the store for a few minutes...and left empty handed.

        They could identify with that.

        They could nod their head yes in agreement.

        This ad did very well for it's intended market.

        Why?

        Because I simply started where my market's mind was already at. They want more customers to buy. But they are only getting people who walk in...look around and then leave.

        They want to know how to fix that.

        So I started there.

        And how would they fix that?

        With my copywriting services of course.

        Give it a try.
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  • Profile picture of the author pawelkalkus
    I agree, it does not flow well.
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    • Profile picture of the author Shadowflux
      Hey Jackson,

      I'll start off by saying that it isn't really terrible, I've seen much worse before. I've read through it and I'll give you a few notes that may not be in any particular order:

      1. Your Headlines
      You have too many headlines. You should have one very captivating headline in the beginning and then use smaller subheadings. These subheadings should pique the reader's interest even if they don't read the copy. They don't have to relate directly to the copy below it. Example: "Reading Fortunes" people skimming through it might wonder what fortune telling has to do with content but it can also mean that content leads to revenue growth.

      I also feel that your headlines are a bit long. The focus shouldn't really be on the headlines, it should be on the copy below them. The headline simply gets people to read the copy below it.

      2. Your Sentences
      Your sentences need to flow better, especially in the beginning. The aim here is to cause people to start reading the copy before they even realize it. Your sentences don't flow well because, in my opinion, they are too long. You need to write your copy so that it's aimed at someone who might not be interested in what you're selling.

      Try to limit each sentence to one thought. Example: "Plenty of people try to fight off alien invaders but many of them don't use strong weapons, that's because they don't use Telsa Ray Cannons which have longer beam distance with less crystal consumption" This sentence is too long and can be a whole paragraph if it were broken down into individual thought packets.

      3. Consistency
      One thing I noticed is that your copy isn't consistent. What I mean is that you start your third paragraph by introducing yourself and stating your desire to be a writer for your clients. The rest of your copy seems to suggest that you hire other writers, researchers and editors. This contradicts the earlier copy and makes the reader lose trust in you.

      You should either introduce yourself as running a writing firm or continue selling yourself as the sole individual writer. Either way, it needs to be consistent.

      4. Insecurity
      I feel that you attack your competition far too early and it makes you seem insecure. People are reading this because, hopefully, they are interested in you and your services. They aren't interested in hearing about how they've been ripped off when they don't know anything about you.

      One of the most important things to remember is that no one wants to be a sucker. People will go a long way to justify their actions and purchases in order to maintain the illusion that they have made a wise decision. I don't think it's a good idea to bring up such a negative emotion in the beginning. You should be building positive emotions when you start and then use the possibility of being ripped off later, to justify the purchase.

      I suppose that's about it for now. Good luck buddy.
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  • Profile picture of the author Stephen Dean
    You'd improve it quite a bit by deleting everything above "My name is Jackson Riddle." Your target market is likely highly qualified, meaning they already know the value of content and article marketing. So you don't need to spend any time teaching, just diffusing objections and proving the benefits.

    You've already got a pulse on some of the objections: non-English speaking writers and sub-standard quality articles.

    Now I'd take Hans' advice, which is focused on revealing the benefits, and easily the best advice here.

    Originally Posted by Hans Klein View Post

    I'd start from scratch with your mind focused on answering one... and one question only...

    How does your writing make the client more money?

    The answer is it's the difference between an article that gets ignored by Google, other search engines, and its readers...

    Or... a piece of content that generates quality organic links (resulting in more free targeted traffic)... causes subscribers to join your email list... builds credibility... stirs discussion... presells your products... and moves readers into your sales funnel.
    Cheers!
    Stephen Dean
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    • It's not bad, but it could certainly use a bit of magic to inspire clients to hire you for their writing needs. What's in it for them? How is your writing different from the cheap writer and why?
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