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Unread 1st June 2011, 10:27 AM   #1
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Arrow NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

Here's another advertising copy example by Joe Sugarman from the archive.

When I first saw this ad I was confused and curious. In the headline and subhead Joe has two seemingly unrelated concepts.

That alone pulled me into ready the STORY ... (the slippery slide).

Check this out for yourself and let me know what you think.

Here's the free download link to this great copywriting example, a valuable additional to your own copy swipe file.

Joe Sugarman Free Copywriting Example |Unusual Curiosity Headline| Add to your copy swipe file

Mark "Drez" Dresner
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Unread 7th June 2011, 10:20 AM   #2
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Default Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

THANK YOU THANK YOU THANK YOU
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Unread 10th June 2011, 04:44 AM   #3
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Arrow Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

Lots you can learn from anything Joe Sugarman does!

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Unread 10th June 2011, 06:50 AM   #4
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Default Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

Is it an ad for the anti-gun lobby? Your page says -

Hooks: Finally an easy way to use two highly effective ingredients to battle gun disease


BTW - It's a great line.

"Finally! An easy way to use two highly effective ingredients to battle
GUN DISEASE

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Unread 10th June 2011, 09:11 AM   #5
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Arrow Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

Just testing to see if anyone actually read it

Bu you're right it WOULD make a great headline.

Thanks!

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Unread 11th June 2011, 03:34 AM   #6
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Default Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

Hi Drez,

... as with the smile, thank you for the link, and helping some new unknown 'toddler' internet marketer. It's going to be a great source of reference and guidance when drafting my first ever sales page, for my first ever eBook product.

Cheers Again,

Best Regards,
John Pugh
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Unread 12th June 2011, 05:29 PM   #7
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Default Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

There is something very special going on in this ad.
In his book, Joe says that the duty of the headline is to get the reader to the next sentence and the duty of that sentence is to get the reader to the next one and so on.
In this ad he takes that idea one step further. He has hooks at the end of many of the paragraphs that get the reader to continue on to the next paragraph. Here is a list of some of the last sentences he uses:

"And as I woke up out of this horrible nightmare, I was in a cold sweat."

And the realism of the dream made me wonder what I was going to find at the dentist.

"What have you been doing?"

The principle was simple.

The reason is simple.

Here's how it is done.

But there's more.

So here's what I have done.
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Unread 13th June 2011, 12:07 AM   #8
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Default Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

thanks for sharing
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Unread 13th June 2011, 05:07 AM   #9
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Default Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

thanks for sharing this !
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Unread 13th June 2011, 02:05 PM   #10
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Default Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

Hi Drez

I enjoy reading these examples you put up but I was wondering were they all effective?

I guess I mean that me being in the UK the product names mean absolutely nothing so even though it seems like a good ad to me, was it for the company?

Or do you only post ones that were succesful?

Thanks

Dan
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Unread 13th June 2011, 04:37 PM   #11
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Arrow Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

Joe Sugarman ran a very innovative direct marketing company named JS&A (Joe Sugarman and Associates) from the early 1970's through the late 1980's.

His focus / theme for the company was "Space-age Products".

Joe is also one of the greatest copywriters around and my understanding is that he wrote all the copy for the MANY JS&A ads that ran.

He now runs BluBlocker Sunglasses - a multi-million dollar business. Plus he's written 3 or 4 books on marketing.

That said, of course, not all of his ads (or ideas) were winners. In fact in his books he mentions some products that didn't really work at all. (I think Bone Fone debuted around the time of the Walkman - and so didn't do that well).

However, by studying Joe's ads - ANY of them - you'll learn a lot. From the headline, hook and deck copy ... to his storytelling, offers and guarantees.

By the way Joe was also one of the first direct marketers to use toll free phones numbers.

Hope the background info on Joe puts the value of copy swipes from Joe Sugarman into perspective.

There is one more Joe Sugarman swipe I posted on the Forum a few weeks ago. You may want to check that one out as well.

And there are swipes I posted from Gary Halbert, Gary Bencivenga, John Caples, Gene Schwartz and others here too.

Enjoy!

Mark "Drez" Dresner
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Unread 13th June 2011, 05:30 PM   #12
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Default Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

Brilliant ad. Flows like a greased slide. Classic Sugarman.

Thanks for sharing, added to the ol' Swipe file.

* Do You REALLY Need A Million Bucks?
(Three-part crash-course in how to build a "minimalist" business online)

* My "fix-all" solution to ANY marketing problem
(whether you don't even have a website... or you're running a multi-million biz)
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Unread 14th June 2011, 06:25 AM   #13
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Default Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

In fact that's what Joe called it "The Slippery Slide" ...

Once you hooked someone with your headline ... pulled them into the first line ...

Then the first line pulled them into the next line.

And so on ... until they had read the entire ad.

Mark "Drez" Dresner
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Unread 14th June 2011, 12:21 PM   #14
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Default Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

Hey thanks for posting
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Unread 14th June 2011, 12:35 PM   #15
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Default Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

nice post
thanks for the tips and sharing it

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Unread 14th June 2011, 09:27 PM   #16
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Arrow Re: NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

Don't forget to check out all the other free copywriting example swipe files I've posted on this forum.

There's something to be learned from each of them.

Mark "Drez" Dresner
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