When I first saw this ad I was confused and curious. In the headline and subhead Joe has two seemingly unrelated concepts.
That alone pulled me into ready the STORY ... (the slippery slide).
Check this out for yourself and let me know what you think.
Here's the free download link to this great copywriting example, a valuable additional to your own copy swipe file.
Joe Sugarman Free Copywriting Example |Unusual Curiosity Headline| Add to your copy swipe file