NEW Joe Sugarman free copywritng example | copy swipe file | no opt-in

by Drez 15 replies
Here's another advertising copy example by Joe Sugarman from the archive.

When I first saw this ad I was confused and curious. In the headline and subhead Joe has two seemingly unrelated concepts.

That alone pulled me into ready the STORY ... (the slippery slide).

Check this out for yourself and let me know what you think.

Here's the free download link to this great copywriting example, a valuable additional to your own copy swipe file.

Joe Sugarman Free Copywriting Example |Unusual Curiosity Headline| Add to your copy swipe file
#copywriting #copy #copy swipe file #copywriting #copywritng #file #free #joe #joe sugarman #js&a #optin #sugarman #swipe #swipe file
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  • Profile picture of the author
    Your Competition Called... “They” want to know if YOU found out about THIS...

    You see, they discovered why it only takes £3.50 for Google to LOVE your site, affiliate link or offer...

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    • Profile picture of the author Drez
      Lots you can learn from anything Joe Sugarman does!
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  • Profile picture of the author The Copy Nazi
    Is it an ad for the anti-gun lobby? Your page says -

    Hooks: Finally an easy way to use two highly effective ingredients to battle gun disease

    BTW - It's a great line.

    "Finally! An easy way to use two highly effective ingredients to battle
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    • Profile picture of the author Drez
      Just testing to see if anyone actually read it

      Bu you're right it WOULD make a great headline.

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  • Profile picture of the author johnpugh
    Hi Drez,

    ... as with the smile, thank you for the link, and helping some new unknown 'toddler' internet marketer. It's going to be a great source of reference and guidance when drafting my first ever sales page, for my first ever eBook product.

    Cheers Again,

    Best Regards,
    John Pugh
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    • Profile picture of the author wilmath
      There is something very special going on in this ad.
      In his book, Joe says that the duty of the headline is to get the reader to the next sentence and the duty of that sentence is to get the reader to the next one and so on.
      In this ad he takes that idea one step further. He has hooks at the end of many of the paragraphs that get the reader to continue on to the next paragraph. Here is a list of some of the last sentences he uses:

      "And as I woke up out of this horrible nightmare, I was in a cold sweat."

      And the realism of the dream made me wonder what I was going to find at the dentist.

      "What have you been doing?"

      The principle was simple.

      The reason is simple.

      Here's how it is done.

      But there's more.

      So here's what I have done.
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  • Profile picture of the author tk226
    thanks for sharing
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  • Profile picture of the author yourstory
    thanks for sharing this !
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    • Profile picture of the author jimbo13
      Hi Drez

      I enjoy reading these examples you put up but I was wondering were they all effective?

      I guess I mean that me being in the UK the product names mean absolutely nothing so even though it seems like a good ad to me, was it for the company?

      Or do you only post ones that were succesful?


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      • Profile picture of the author Drez
        Joe Sugarman ran a very innovative direct marketing company named JS&A (Joe Sugarman and Associates) from the early 1970's through the late 1980's.

        His focus / theme for the company was "Space-age Products".

        Joe is also one of the greatest copywriters around and my understanding is that he wrote all the copy for the MANY JS&A ads that ran.

        He now runs BluBlocker Sunglasses - a multi-million dollar business. Plus he's written 3 or 4 books on marketing.

        That said, of course, not all of his ads (or ideas) were winners. In fact in his books he mentions some products that didn't really work at all. (I think Bone Fone debuted around the time of the Walkman - and so didn't do that well).

        However, by studying Joe's ads - ANY of them - you'll learn a lot. From the headline, hook and deck copy ... to his storytelling, offers and guarantees.

        By the way Joe was also one of the first direct marketers to use toll free phones numbers.

        Hope the background info on Joe puts the value of copy swipes from Joe Sugarman into perspective.

        There is one more Joe Sugarman swipe I posted on the Forum a few weeks ago. You may want to check that one out as well.

        And there are swipes I posted from Gary Halbert, Gary Bencivenga, John Caples, Gene Schwartz and others here too.

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  • Profile picture of the author lemonarian
    Brilliant ad. Flows like a greased slide. Classic Sugarman.

    Thanks for sharing, added to the ol' Swipe file.

    * Do You REALLY Need A Million Bucks?
    (Three-part crash-course in how to build a "minimalist" business online)

    * My "fix-all" solution to ANY marketing problem
    (whether you don't even have a website... or you're running a multi-million biz)

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    • Profile picture of the author Drez
      In fact that's what Joe called it "The Slippery Slide" ...

      Once you hooked someone with your headline ... pulled them into the first line ...

      Then the first line pulled them into the next line.

      And so on ... until they had read the entire ad.
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  • Profile picture of the author zone117x
    Hey thanks for posting
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  • Profile picture of the author stufftheme
    nice post
    thanks for the tips and sharing it
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    • Profile picture of the author Drez
      Don't forget to check out all the other free copywriting example swipe files I've posted on this forum.

      There's something to be learned from each of them.
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