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Inappropriate EMail Subject Line

by Jack Bastide
28 replies
Hey Guys,

I just got an email and the Subject was:

Jack, Two Friends Of Mine Died Yesterday... I am ready
to STEP UP - You ?

He then proceeded to talk about his two friends that were
killed in a Plane crash yesterday and how he was going to step
up his game and help me do the same .. followed by a Sales pitch

I just thought it was kind of Inappropriate

What do you think?

Jack
#email #inappropriate #line #subject
  • Profile picture of the author cuttingedgeoffers
    Wowwwww... Extremely sad thing to resort to in order to get money. Some people...

    I mean, I've gotten an email pitch where someone referenced their deceased father and used it as leverage to sell something... so I have seen some pretty pathetic sales pitches, but this one is bad.
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  • Profile picture of the author WillR
    Originally Posted by Jack Bastide View Post

    Hey Guys,

    I just got an email and the Subject was:

    Jack, Two Friends Of Mine Died Yesterday... I am ready
    to STEP UP - You ?

    He then proceeded to talk about his two friends that were
    killed in a Plane crash yesterday and how he was going to step
    up his game and help me do the same .. followed by a Sales pitch

    I just thought it was kind of Inappropriate

    What do you think?

    Jack
    Unsubscribe! No one who loses two friends is going to be on the Internet the very next day trying to peddle some gear. What a pathetic waste of inbox space that person is.
    Signature

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    • Profile picture of the author JR Consulting
      I'm not on that list, but I think I know who you're talking about. (C.R.?) If it's the person I'm thinking about, he mentioned the plane crash on Facebook last night. Either way, I think it was done in poor taste.

      P.S. Just followed you on Twitter Jack.
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      • Profile picture of the author Jack Bastide
        Originally Posted by Jeffrey Reidy View Post

        I'm not on that list, but I think I know who you're talking about. (C.R.?) If it's the person I'm thinking about, he mentioned the plane crash on Facebook last night. Either way, I think it was done in poor taste.

        P.S. Just followed you on Twitter Jack.
        Actually the first name began with a J

        thanks for the Twitter Follow!

        Jack
        Signature

        If you can drive Biz Op Phone Calls .... I'm Buying

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        • Profile picture of the author JR Consulting
          Originally Posted by Jack Bastide View Post

          Actually the first name began with a J

          thanks for the Twitter Follow!

          Jack
          Ok, well then maybe it was someone in the same circle of friends as the person I was thinking.

          You're welcome for the follow! Good to see a Warrior that actually converses with people on Twitter!
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          • Profile picture of the author FamilyAffairs
            Definitely inappropriate in that context, whether it's true or not. I'd say he lost some creditability with that one. Now if it is true and he used that email to tell his list that he'd be out of touch for a bit dealing with his grief then that would have been acceptable as well as increasing his creditability.
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  • Profile picture of the author Michael Meaney
    My goldfish died a few months ago.. talk about a lost opportunity.

    But it could be his way of dealing with the grief., or the realisation that life is short and we gotta go for it.
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  • Profile picture of the author Matthew Loop
    What a loser... yeah, unsubscribe
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  • Profile picture of the author Andyhenry
    I'd like to think that it is genuine, I know I've re-evaluated my life/business when tragic things have happened in my life.

    If it's just a marketing trick - it's sick.
    Signature

    nothing to see here.

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    • Profile picture of the author JR Consulting
      Originally Posted by Andyhenry View Post

      I'd like to think that it is genuine, I know I've re-evaluated my life/business when tragic things have happened in my life.

      If it's just a marketing trick - it's sick.
      I think it would be more genuine if there wasn't a sales pitch in the email, and it was just a personal note reflecting about how life is short, etc.
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    • Profile picture of the author WillR
      Originally Posted by Andyhenry View Post

      I'd like to think that it is genuine, I know I've re-evaluated my life/business when tragic things have happened in my life.

      If it's just a marketing trick - it's sick.
      Yeah, I can totally understand that. But do it by yourself and don't broadcast it to the world and then throw in a sales pitch - that is just low. I wonder what the families of the people who were killed would think about it...? It's a very personal time and not one that should be taken advantage of no matter how good he thinks his intentions are.
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  • Profile picture of the author RichardF
    Yeah totally inappropriate. Even if it really happened it's just tragic to use it for marketing purposes.
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  • Profile picture of the author Mark Andrews
    Banned
    Originally Posted by Jack Bastide View Post

    Hey Guys,

    I just got an email and the Subject was:

    Jack, Two Friends Of Mine Died Yesterday... I am ready
    to STEP UP - You ?

    He then proceeded to talk about his two friends that were
    killed in a Plane crash yesterday and how he was going to step
    up his game and help me do the same .. followed by a Sales pitch

    I just thought it was kind of Inappropriate

    What do you think?

    Jack
    Terrible. Wholly inappropriate. Distasteful in the extreme. And completely uncalled for.

    The guy obviously lacks the ability to put himself in someone else's shoes.

    Plain and simply put... he lacks respect. For anyone. Including himself.
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  • Profile picture of the author scottpopma
    I agree Jack. The only thing I can see is he is using his death to step up his "game to getting it done!"
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  • Profile picture of the author travlinguy
    I think it sucks. I got one from some smartass yesterday saying: Notification of payment received. That's the very line PayPal uses when you make a sale. So I thought I'd made a sale and opened it to find a cheesy offer from a cheesy marketer.

    But I did take action. 1. Unsubscribe. 2. Send to junk folder.
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    • Profile picture of the author arfasaira
      Originally Posted by travlinguy View Post

      I think it sucks. I got one from some smartass yesterday saying: Notification of payment received. That's the very line PayPal uses when you make a sale. So I thought I'd made a sale and opened it to find a cheesy offer from a cheesy marketer.

      But I did take action. 1. Unsubscribe. 2. Send to junk folder.
      Yes, I must admit I've had several of them and I did the same thing. I think tactics like this are just plain silly because the second marketers pull something out of the bag like that, they lose their credibility.

      And leveraging the death of your friends to make money ???

      What on Earth is the world coming to? They obviously didn't lose anyone they truly cared about then.

      Unbelievable and tasteless at best.
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    • Profile picture of the author RickDuris
      It really doesn't matter what I think.

      I know who you are talking about. They were friends. They were hard working, super aggressive marketers, but I'd bet dollars to donuts THEY would never approve.

      - Rick Duris
      Signature
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  • Profile picture of the author Bruce NewMedia
    Whether its appropriate or not, I guess will depend on the recipient.

    However, my guess is, it may have gotten a good open rate, but ultimately a poor
    sales rate.
    _____
    Bruce
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  • Profile picture of the author Dan Axelrod
    I would never recommend that subject line for anyone but.... man I'd love to see the open/clickthrough/unsubscribe rate on that one...
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    How to Improve Your Sales Conversion Rate 50% to 283 %
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  • Profile picture of the author LaunchBrain.com
    Disguisting, just plain wrong whether it was the truth of not.

    Who supplied this email? I want to know, so I can stay away from him at all cost.

    PM if you don't want to announce it here.
    Signature
    Your Competition Called... “They” want to know if YOU found out about THIS...

     You see, they discovered why it only takes £3.50 for Google to LOVE your site, affiliate link or offer...

     --> CLICK HERE TO DISCOVER WHY <--
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  • Profile picture of the author mrelosa
    Wow this sounds desperate. Unbelievable!
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  • Profile picture of the author LaunchBrain.com
    What some people will put in their emails.... LOL. I just hope everyone opted out once they read that and though

    SCAM
    Signature
    Your Competition Called... “They” want to know if YOU found out about THIS...

     You see, they discovered why it only takes £3.50 for Google to LOVE your site, affiliate link or offer...

     --> CLICK HERE TO DISCOVER WHY <--
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  • Profile picture of the author hardraysnight
    Originally Posted by Jack Bastide View Post

    Hey Guys,

    I just got an email and the Subject was:

    Jack, Two Friends Of Mine Died Yesterday... I am ready
    to STEP UP - You ?

    He then proceeded to talk about his two friends that were
    killed in a Plane crash yesterday and how he was going to step
    up his game and help me do the same .. followed by a Sales pitch

    I just thought it was kind of Inappropriate

    What do you think?

    Jack
    But did you open it and read it?

    I never
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    These guys helped me with the feedback for my site
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  • Profile picture of the author shalom esther
    That was unethical, you better unsubscribe.
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  • Profile picture of the author Avery Berman
    LOL! Am I the only one who thinks this is just hilarious? I mean, if this is true it's HORRIBLE, but the fact that he took that and turned it around into a pitch is just so funny to me.
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  • Profile picture of the author max5ty
    You should have sent back the following reply:

    I'd like to, but now you also have me grieving over the loss - may take some time to deal with.
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  • Profile picture of the author tiwi
    That to me is the most terrible and desperate act to sell something. There are a zillion ways to do it but to bank on the death of his friends... whew!
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