Gene Schwartz Free Copywriter Swipe File #2 | Health Secrets Copy Example

by Drez

Posted: 13 years ago 4 replies

COPY WRITING

One of Gene Schwartz' specialties was writing copy to sell books.

In this example he transforms a book into a "miracle" cure for - practically - whatever ails 'ya.

He paints vivid pictures and pushes lots of buttons to get the sale.

This ad ran over a few years and in several different publications - suggesting it pulled well.

Here's the link to view the ad or download and add to your personal copywriter's swipe file of great copy examples

Gene Schwartz Copywriting Example for Health Secrets Book | Free Copy Swipe File

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LaunchBrain.com 13 years ago

Thanks, more great resources as always. Great reading.
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- 1 reply
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- Drez 13 years ago
  
  Make sure to check out the other Gene Schwartz copy swipe file I posted a couple of weeks ago.
  
  It's another gem.
  
  Thanks
  
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  Mark "Drez" Dresner
  Swipe My Massive Copywriting Swipe Files Collection for FREE
  http://AdvertisingCopySwipes.com
  
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Len Bailey 13 years ago

Thanks, Drez!

I'm still organizing my swipes (I have hundreds in boxes, plus hundreds more stored electronically.) Once they're sorted, I plan on sharing them. In the meantime, here's one for you:

Gene Schwartz's 20-year control for The Complete System of Self Healing by Dr. Stephen T. Chang.

Enjoy!
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Len Bailey
Copywriter/Consultant
Feel free to connect on LinkedIn or Twitter
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- Drez 13 years ago
  
  Very nice.
  
  I have the 1-page print ad for this book, but having the whole direct mail package is awesome.
  
  Thanks Len!
  
  Thanks
  
  Signature
  
  Mark "Drez" Dresner
  Swipe My Massive Copywriting Swipe Files Collection for FREE
  http://AdvertisingCopySwipes.com
  
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Gene Schwartz Free Copywriter Swipe File #2 | Health Secrets Copy Example

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