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Product Sales Copy

by mdsurf
9 replies
Hello,

I am making a niche site selling products and am trying to figure out the best way to write sales copy. What advice/tips do you guys have when writing product descriptions?

Thanks
#copy #product #sales
  • Profile picture of the author Mark Andrews
    Banned
    Use Search. Up top. On the nav bar. Towards the right.
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  • Profile picture of the author CopyAcolyte
    You could hire a copywriter.
    Signature

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    • Profile picture of the author Drez
      If you're offering many products ... like a catalog ... check out some of the successful print catalogs.

      Here are a few (there are, of course, many others too) that I think have great copy for their products:

      Stauer (mostly jewelry), Herrington (clothing, jewelry and unique items), Griots (care care products).

      This is a good starting point.

      If however you plan to sell ONE (or a select few) product(s) to a specific niche ... and you need a sales page ...

      Then the previous advice holds - hire a copywriter.
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      Mark "Drez" Dresner
      Swipe My Massive Copywriting Swipe Files Collection for FREE
      http://AdvertisingCopySwipes.com

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  • Profile picture of the author ewenmack
    Originally Posted by mdsurf View Post

    Hello,

    I am making a niche site selling products

    Thanks
    You are heading in the wrong direction by selling multiple products
    on one domain name.

    By one product one domain, you keep focused on features, advantages and benefits.

    By having multiple choices you have a strong tendency to
    put up a basic catalogue which doesn't give a reason why
    each one should be bought.

    Having multiple choices confuses the mind and a confused mind doesn't buy.

    And another reason for one product one domain is that it helps Google cataloging you.

    Best,
    Ewen
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  • Profile picture of the author wilmath
    At the top of this site you will see a sticky titled "the Best Copywriting Books"
    That is a good place to start.
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    • Profile picture of the author ThomasOMalley
      If you are writing sales copy for a number of products on a website, you might want to study some of the fine copywriting books on catalog copy, such as H.G. Lewis' book on catalog copy.

      Best,

      Thomas O'Malley
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    • Profile picture of the author KingOfContentMarketing
      You'll find Herschell Gordon Llewis' book Catalog Copy That Sizzles : All the Hints, Tips, and Tricks of the Trade You'll Ever Need to Write Copy that Sells invaluable for writing product sales copy- online or offline.
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      Marketing is not a battle of products. It is a battle of perceptions.
      - Jack Trout
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  • Profile picture of the author simaurile
    There are many copywriters like me who work for a % ... and no upfront $$

    Shoot me a mail and we can talk!
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    My Warrior Forum Blog.....HERE

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  • Profile picture of the author lemonarian
    "A niche site that sells products."

    Great. So you just described every website on the internet.
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    * Do You REALLY Need A Million Bucks?
    (Three-part crash-course in how to build a "minimalist" business online)

    * My "fix-all" solution to ANY marketing problem
    (whether you don't even have a website... or you're running a multi-million biz)

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