How To Get A Killer Copywriter To Work With You At No Upfront Cost
Now... I'm not going to go into all the reasons most copywriters don't touch those with a ten-foot pole here... there's enough of that on this forum (use the search function if you don't believe me).
What I thought I WOULD do is make a quick post talking about how you CAN get great copywriters to work with you... even if you don't have a lot of cash to burn.
1. DO SOME GODDAMN WORK
If you have this "idea" but haven't done anything with it, we won't touch it. On the other hand, if you've got traffic... have re-written your copy a lot... and just can't make it work... we might want to help.
After all... if you're not willing to at least TRY to make things work out... it's unlikely you'll have the drive and ambition to get a business off the ground.
2. OFFER SOME CASH UP-FRONT
Even if it's only a few hundred bucks, showing you're willing to invest cash proves you're serious about getting your project off the ground. Looking for a complete risk-free solution for you will NOT make us want to help.
3. BE WILLING TO SHARE METRICS AND RESULTS
If you're not tracking traffic, conversions, and other stuff... there's no way to figure out whether you've got a copy problem or a traffic problem (or something else). Plus, tracking results is evidence you're treating this like a business, not a way to kill a few hours in between your favorite TV shows.
4. HAVE AN IN-DEPTH BUSINESS PLAN WITH AN INTERESTING PRODUCT
If all you have is rehashed garbage, then you're dead in the water from day one. We can pay some dude $500 on eLance to put together a crappy ebook no problem.
What we DON'T have is amazing products with new an interesting ideas... things the market would give their right arm for. If it's new, different, and useful - or if you've got serious credibility in the market - then you've got our attention. If not, go back to the drawing board.
Now, this isn't an exhaustive list... but if you can check those four boxes, you're at least on the right track. Some copywriters won't work in any situation except flat fee - I used to be one of them. But from what I'm seeing, more and more are interested in helping build entire businesses... IF the opportunity's good.
-Daniel
I write copy. Learn More.>>