Ad Age Roundtable on Finding Creative Talent (i.e. Copywriters)
Valuable insights for those wanting to work with an agency.
Are there parallels to more entrepreneurial marketing endeavors?
I think so.
- Rick Duris
PS: Also David Droga drops back in.
The portfolio that impressed him?
Someone wrote "An entire novel about a young writer's life and their desires to work for me. Beyond the ego stroke, it was well written, funny, honest and displayed cover-to-cover dedication."
There are gems in this article for one looking to position themselves in the market longer term.