Surprised by what passes for quality

20 replies
I was reading a WSO on this very forum earlier today about an article writer offering services. Many warriors took up the offer. GREAT! But I'm a little surprised by this enthusiasm.

I read the sample articles to get a feel for what a webmaster can buy for so little money. I mean these articles really were cheap. I was almost tempted to order a few for my own websites, but those samples made me think again.

I guess the many grammatical errors, the constant use of passive voice, poor sentence structure and diluted keywords pass for quality when the price is right.

So does anyone here value quality writing any more or has it all just come down to getting junk at the right price?

:confused:
#cheap content #quality copywriting
  • Profile picture of the author jitendraag
    The required quality of writing would depend on where you would be posting those articles If I am just posting the article on 100s of directories, I go for just about any article writer who can write a decent article without grammatical mistakes. For ezinearticle and my own site's copy, I would go for proven quality writer even when they might be 3-4 times costlier.
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  • Profile picture of the author justsomeone
    But again, there are so many poorly written articles on `Ezinearticles' too
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    • Profile picture of the author dorothydot
      Seems to me that if you are submitting an article, you're associating your good name with that article, right? Otherwise what's the point of you submitting it - whether you wrote it or someone else wrote it for you for pay.

      In that case, I personally want my name going along with only the best-written articles possible. Writing and/or submitting quality content can only enhance your reputation, right?

      Dot
      Signature

      "Sell the Magic of A Dream"
      www.DP-Copywriting-Service.com

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    • Profile picture of the author panthary
      Originally Posted by justsomeone View Post

      But again, there are so many poorly written articles on `Ezinearticles' too
      Agreed.

      To me it all comes down to what the article is trying to accomplish. Is it an attempt at selling? If so, then quality is so important.

      Or is it a simple dash for Backlinks? Then quantity over quality is king.
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    • Profile picture of the author cd928
      Originally Posted by justsomeone View Post

      But again, there are so many poorly written articles on `Ezinearticles' too
      I agree. I've read a few good articles there, but in general most of them were probably written just to generate backlinks.
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    • Profile picture of the author Ryan Dodson
      Originally Posted by justsomeone View Post

      But again, there are so many poorly written articles on `Ezinearticles' too
      Tell me about it.

      The value of being an expert author has decreased more than the US Dollar.

      EzineArticles should make the process of becoming an expert author harder and take longer.
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  • Profile picture of the author justsomeone
    You're correct Dorothy, I'd love my name to be associated with good articles only, but I'll be honest enough to admit that not all of my articles are perfect. I too am human and am prone to committing mistakes. However, if my articles can convey their meaning to most readers, I guess they've served their purpose.

    I'm amazed at the poor quality I observe in a number of leading websites and cannot decipher what they want to convey. Guess it's high time I started dusting my grammar books for a re-read.
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    • Profile picture of the author ghayth
      As a writer for more than 25 years, I will side with the folks who insist on quality. A proper command of the English language is little enough to ask, for any kind of writing. If my name is on it, it WILL be polished and perfect. I have in the past submitted novels to traditional publishers. Do you think I would do that without the manuscript being absolutely perfect? Not a chance.

      All that said, it sounds like many of you in this thread are experienced writers, but for the sake of those with maybe more marketing skills than writing skills, let me share a few things. Yes, it's true it took me 25 years and a BA degree in Journalism to learn my skills, and become the expert that I am, but you can learn basic "command of the language" skills without it taking that long. To instantly improve your skills, pay attention to the following:

      1. Spelling. Yes. You have to spell correctly. Use your spell checker, and use a dictionary. My favorite is Merriam-Webster.com. The reason you need to use a dictionary is the spell checkers, even the best of them, will miss out-of-context words or mispelled words that happen to be a correctly spelled word with an entirely different meaning. (where/were, for instance). If you're not sure, look it up.

      2. Use the grammar checker! Microsoft Word has a built-in grammar checker, but again, with these automated tools, they are NOT always right! My favorite handbook for quick grammar checks is The Deluxe Transitive Vampire: A Handbook of Grammar for the Innocent, the Eager and the Doomed. Main problems to watch out for: passive voice ("the body of Frodo" as opposed to "Frodo's body") (Yes, Tolkien did this, but we can forgive him, since he was a God.) "Frodo's body" is considered much better sentence structure. AND watch out for subject/verb agreement! ("The fisheries of the Kenai are rich" as opposed to "The fisheries of the Kenai is rich". This second example is wrong because "Kenai" is not the subject of the sentence, "fisheries" is. You can tell what the subject of a sentence really is by removing the prepositional phrases (of the Kenai), and you still have a sentence that makes sense.

      3. Punctuation. This is fairly easy to pick up on, and a good read of a great book might solve the problem. Get The New Well-Tempered Sentence: A Punctuation Handbook for the Innocent, the Eager, and the Doomed.

      4. Read your writing over and over again, and read it out loud. If it sounds awkward, rewrite it untill it's smoother. This does take time and practice, but it get easier.

      Well, those are just a few things I could think of that might be of service. By the way, mentioning the books above are not money makers for me; I'm just honestly sharing my favorites. Please feel free to add your own favorites or ideas. I know I've missed something.

      And if there's a typo or bad English anywhere in this post, make sure to point it out and rub it in my face!
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      • Profile picture of the author ShayB
        Originally Posted by ghayth View Post

        As a writer for more than 25 years, I will side with the folks who insist on quality. A proper command of the English language is little enough to ask, for any kind of writing. If my name is on it, it WILL be polished and perfect. I have in the past submitted novels to traditional publishers. Do you think I would do that without the manuscript being absolutely perfect? Not a chance.

        All that said, it sounds like many of you in this thread are experienced writers, but for the sake of those with maybe more marketing skills than writing skills, let me share a few things. Yes, it's true it took me 25 years and a BA degree in Journalism to learn my skills, and become the expert that I am, but you can learn basic "command of the language" skills without it taking that long. To instantly improve your skills, pay attention to the following:

        1. Spelling. Yes. You have to spell correctly. Use your spell checker, and use a dictionary. My favorite is Merriam-Webster.com. The reason you need to use a dictionary is the spell checkers, even the best of them, will miss out-of-context words or mispelled words that happen to be a correctly spelled word with an entirely different meaning. (where/were, for instance). If you're not sure, look it up.

        2. Use the grammar checker! Micorsoft Word has a built-in grammar checker, but again, with these automated tools, they are NOT always right! My favorite handbook for quick grammar checks is The Deluxe Transitive Vampire: A Handbook of Grammar for the Innocent, the Eager and the Doomed. Main problems to watch out for: passive voice ("the body of Frodo" as opposed to "Frodo's body") (Yes, Tolkien did this, but we can forgive him, since he was a God.) "Frodo's body" is considered much better sentence structure. AND watch out for subject/verb agreement! ("The fisheries of the Kenai are rich" as opposed to "The fisheries of the Kenai is rich". This second example is wrong because "Kenai" is not the subject of the sentence, "fisheries" is. You can tell what the subject of a sentence really is by removing the prepositional phrases (of the Kenai), and you still have a sentence that makes sense.

        3. Punctuation. This is fairly easy to pick up on, and a good read of a great book might solve the problem. Get The New Well-Tempered Sentence: A Punctuation Handbook for the Innocent, the Eager, and the Doomed.

        4. Read your writing over and over again, and read it out loud. If it sounds awkward, rewrite it untill it's smoother. This does take time and practice, but it get easier.

        Well, those are just a few things I could think of that might be of service. By the way, mentioning the books above are not money makers for me; I'm just honestly sharing my favorites. Please feel free to add your own favorites or ideas. I know I've missed something.

        And if there's a typo or bad English anywhere in this post, make sure to point it out and rub it in my face!
        Hehehehehehehehehehe....you said to point it out....:p
        Signature
        "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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        • Profile picture of the author ghayth
          AARRRRGGG! <slaps herself> . . . <takes a pill>

          Okay, I'm all better. Just goes to show you, no matter how much experience you have, NO one is perfect!
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          • Profile picture of the author ShayB
            Originally Posted by ghayth View Post

            AARRRRGGG! <slaps herself> . . . <takes a pill>

            Okay, I'm all better. Just goes to show you, no matter how much experience you have, NO one is perfect!
            LOL It's okay.
            Signature
            "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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            • Profile picture of the author justsomeone
              Thanks Ghayth for your insight. You've just made my day worth it. I just have a basic education of the English language and picked up what little I know by way of reading books & newspapers. Just 2 days in this forum and I'm ruing why did I not find it out before
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  • Profile picture of the author write-stuff
    A good (but not foolproof) way to judge whether or not you might have some writing skills is to ask yourself, do you read? If you don't enjoy reading books, the odds are your writing talents might be lacking. Just a generalization and I know plenty of people will pipe in that they hate to read but consider themselves good writers. Nevertheless, reading and writing do go hand in hand.
    - Russ
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    • Profile picture of the author ghayth
      Originally Posted by write-stuff View Post

      A good (but not foolproof) way to judge whether or not you might have some writing skills is to ask yourself, do you read? If you don't enjoy reading books, the odds are your writing talents might be lacking. Just a generalization and I know plenty of people will pipe in that they hate to read but consider themselves good writers. Nevertheless, reading and writing do go hand in hand.
      - Russ

      I totally agree with you, Russ. My many books . . . well, they have their own room, and their spilling out onto the stairs. Read, read, read is the best advice. I have a whole book that's just top-performing sales letters. I've read it many times; great for the copywriting skills.
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  • Profile picture of the author movinmetal
    Originally Posted by LeeMasterson View Post

    I was reading a WSO on this very forum earlier today about an article writer offering services. Many warriors took up the offer. GREAT! But I'm a little surprised by this enthusiasm.

    I read the sample articles to get a feel for what a webmaster can buy for so little money. I mean these articles really were cheap. I was almost tempted to order a few for my own websites, but those samples made me think again.

    I guess the many grammatical errors, the constant use of passive voice, poor sentence structure and diluted keywords pass for quality when the price is right.

    So does anyone here value quality writing any more or has it all just come down to getting junk at the right price?

    :confused:


    Yep, I am a member of Helium.com, a (theoretically) really cool site where folks can post and rate others, but...it is rare to read anything there that is not terrible. Grammar, punctuation, content--all are victims.

    I guess I don't understand the whole 'post trash for backlinks' concept...
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  • Profile picture of the author Collette
    Originally Posted by LeeMasterson View Post

    ...I read the sample articles to get a feel ...I was almost tempted to order a few for my own websites, but those samples made me think again.

    I guess the many grammatical errors, the constant use of passive voice, poor sentence structure and diluted keywords pass for quality when the price is right...

    :confused:
    Unfortunately, it seems as though a great many 'marketers' either don't pick up on those things, or they don't care. Right up until they discover that crap copy isn't getting the job done. 'Cause nobody who matters is reading it.

    Then it's time for one of those "All copywriters are money-sucking con-men who ripped me off" threads... :p

    Takeaway point: If the copy doesn't achieve its aim, the price is NEVER right.
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  • Profile picture of the author UnityinAustralia
    My 2 cents says that if you are selling a product/service that is synonymous with 'quality' (eg, quality housing, quality cars, quality web design, quality whatever) - if you are targeting the higher-paying end of whatever market you are in...

    ...then that market demands that you present high quality EVERYTHING.

    Otherwise they simply make a value judgement about you and won't buy (eg, if you can't spell, how can you say you will deliver a new porsche with no scratches? If you can't check your own grammar, how can you say that your product will be error free? etc)

    I've run into this little psychology a few times with errors on my site, which cost me money.

    Fix them up, and people no longer have that psychological barrier preventing them from doing business with you.
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  • Profile picture of the author movinmetal
    So who buys the PLR articles for niche marketing, and how do they convince people to purchase the product from them? It seems to me that it is a kind of mathematical formula: if you are writing articles good enough to sell product, aren't you using them yourself to...sell product? Putting 400 words together that are interesting and informative is not easy , so how do PLR articles come to be?

    Are marketers of PLR content just looking for the lowest common denominator, the barely literal newbie not even able to use wikipedia? "200 niche articles on Health" Um, okay.


    Additionally, the recent increased focus on 'personalizing' relationships with readers implies that personality itself must be a key component. This is the template that Kern uses, and his entertaining style shows you how he does it--while he is doing it to you! But Kern HAS personality, and doesn't have to manufacture it. And he isn't writing articles, he is writing emails and sales pages. All of this again leads me to wonder how the big picture works for some marketers.

    When hugely successful marketers like Filsaime and many others cannot seem to get their writers to even use a spell-check, haven't we finally proven that most buyers are nearly illiterate?

    I love the idea of PLR sites, but it doesn't make sense to me to buy 200 articles in a niche. I would have to be a totally anonymous entity, OR cop to the lack of writing skill. How can one develop relationships with their list if the content is not theirs, it doesn't connect on a personal level, and it blows?



    .
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  • Profile picture of the author Raydal
    My 7+ years in internet marketing tell me that there are MARKETERS
    and there are QUALITY CHECKERS and never the twain shall meet.

    Most people who are concerned about grammar and all that technical
    polished stuff are not thinking about making money but about looking
    good to the client.

    Normally these grammarians are first borns, love rules, neat freaks
    who cannot endure seeing a drop of water on a dry glass.

    BUT ... We all need them. They make good surgeons, pilots, editors,
    accountants, programmers ---not sales people!

    Marketers are concerned about making money and even if it
    doesn't "look good", if it's doing the job then that's OK for them.

    This argument about quality vs. quantity will always be divided
    between those who want their website grammatically spotless
    and those who want their bank accounts numerically obese.

    -Ray L.,
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author BigRedNotebook
      There is a third group.

      Marketers who understand that caring for their prospects/customers and providing well-written, quality materials actually improves the bottom line.

      I'm not a neat freak and I'm certainly not the kind of person who "loves rules".

      I'm someone who writes well and knows that skill has a measurable value.

      If you're a marketer and you're not a quality checker, you might want to consider hiring one. That "technically polished stuff" can make the difference between serious money and a trickle of change.

      I do understand your point and I'm not trying to be argumentative for the sake of being argumentative. I just feel like you're setting up a false dichotomy. One can (and should) be marketing-oriented AND committed to providing the best possible user experience.

      I'm not talking about sweating over the fact that a 50-page ebook has two sentences that end in prepositions or a spelling error on page 33. There is room for the occasional error.
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