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What Does Copywriting Have in Common with Sheepherding?

by Mark Andrews Banned
13 replies
#copywriting #herding #sheep
  • Profile picture of the author ewenmack
    What a coincidence.

    His name is Ewen.

    I spent 17 years with dogs and whistle directing sheep and cattle and now people...without whistling and shouting.

    Like many things in life you certainly can draw parellells between two.

    Direct response ad writing and shepherding is no exception.

    Interesting how the great admen David Oligivy and Eugene Schwartz [Bute Montana]
    spent their young formative years on farms.

    Best,
    Ewen
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    • Profile picture of the author Dean Jackson
      You know, in Australia we'd be busting out the sheep jokes right about now right?


      Luckily you're a fellow Kiwi!

      Dean

      Originally Posted by ewenmack View Post

      What a coincidence.

      His name is Ewen.

      I spent 17 years with dogs and whistle directing sheep and cattle and now people...without whistling and shouting.

      Like many things in life you certainly can draw parellells between two.

      Direct response ad writing and shepherding is no exception.

      Interesting how the great admen David Oligivy and Eugene Schwartz [Bute Montana]
      spent their young formative years on farms.

      Best,
      Ewen
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      • Profile picture of the author ewenmack
        Originally Posted by Dean Jackson View Post

        You know, in Australia we'd be busting out the sheep jokes right about now right?


        Luckily you're a fellow Kiwi!

        Dean
        And luckily for the rest of us here, they aren't aired, they are much too rude and crude.

        But if you want to know some, speak to Dean and Mal.

        Best,
        Ewen
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  • Profile picture of the author Stephen Dean
    From love making to sheep herding, Paul? JK

    Stephen
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Stephen Dean View Post

      From love making to sheep herding, Paul? JK

      Stephen
      Paul? Pete.

      I'm Welsh.
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      • Profile picture of the author Stephen Dean
        Originally Posted by Pete Walker View Post

        Paul? Pete.

        I'm Welsh.
        Yikes, I knew that Pete. Been enjoying your posts, sorry for the mix-up!
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        Free Coaching WSO: How to finish all your 2013 "Goals" in JANUARY with my proven productivity secrets - taken from 9 years working as a freelance copywriter. Click Here

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        Clients:         Matt Bacak, Jim Edwards, Ryan Deiss and more.
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    • Profile picture of the author ewenmack
      Originally Posted by Stephen Dean View Post

      From love making to sheep herding, Paul? JK

      Stephen
      Aren't we, as copywriters, meant to have a strong interest in
      matters "outside" the ad world so we can morph into obscure worlds
      to get into the thoughts, feelings of these sub cultures?

      Kinda fun popping in and out of new and weired experiences.

      You gotta get some interesting stories to tell your buddies at the bar
      from somewhere...now don't you!

      Was talking to a young mother who wants to lose weight recently.

      It was fun talking about yummy mummys, jelly bellies and love hate relationships
      with men and food.

      They dig that stuff.

      They can talk about it all day long.

      You wouldn't believe what she said about shoes and a certain male model!

      I was sworn to secrecy, so my lips are sealed!

      Best,
      Ewen
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  • Profile picture of the author mindmarketing
    So wait a minute.. Which one is supposed to be the copywriter the dog or the owner?

    Or is it the announcer..

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    Mind Marketing
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    • Profile picture of the author ewenmack
      Originally Posted by mindmarketing View Post

      So wait a minute.. Which one is supposed to be the copywriter the dog or the owner?

      Or is it the announcer..
      Ask Pete, he's the resident mind bender, and part-time sheep bender.

      I'm officially retired from the sheep gig.

      Best,
      Ewen
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  • Profile picture of the author Mark Andrews
    Banned
    Originally Posted by Ken_Caudill View Post

    Shearing sheep?

    Yeah, I can see that.
    Or sheepdogs?

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  • Profile picture of the author Samuel Mitaro
    If only traffic were that easy to chase around...
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    SamuelCo.com
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  • Profile picture of the author Pusateri
    Frederick Goudy, the typographer, once said, "Any man who would letterspace blackletter would shag sheep."

    I think of that when I see giant headlines in all caps.
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