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Unread 30th June 2011, 09:57 AM   #1
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Default Who are the best female copywriters out there

Hey Folks,

I am looking for a top quality direct response copywriter to help us with our squeeze page and email copy with the main goal being to increase opt in rates and increase sales conversions.

We prefer a female copywriter since our target market is female. Could you seasoned copywriters out there provide recommendations?

Thanks..
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Unread 30th June 2011, 10:26 AM   #2
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Default Re: Who are the best female copywriters out there

Do you think female copywritings are better than male copywriters when the target market is female? I think any copywriter can write for any audience...

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Unread 30th June 2011, 10:33 AM   #3
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Default Re: Who are the best female copywriters out there

Yes, I do. But that's just my opinion. And given that I am the one paying....
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Unread 30th June 2011, 10:39 AM   #4
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Default Re: Who are the best female copywriters out there

When you hire an outsource - YOU get to set the parameters. This is not an opportunity for a gender based argument.

I know there are female copywriters on this forum so hopefully one will see this and respond or other well known copywriters here will provide some contacts for you.

I agree there are issues of male and female that are best addressed by someone who could/has experienced them.

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Unread 30th June 2011, 10:57 AM   #5
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Default Re: Who are the best female copywriters out there

Hi there,

If you want a hard-sell approach with a lot of hype, I'm not the right copywriter for you.

However, if you want a sales page that establishes rapport with female readers, addresses their concerns, dramatizes the offering in a non-macho way and gets perfect customers to press the "buy" button, then that's what I'm especially good at.

For proof, look at the Alexa listing for my main web site, yudkin.com and you will see that my visitors (and fans and clients) are substantially more women than men.

Yudkin.com Site Info

Good luck with your project.

Marcia Yudkin

Learn to Get the Click Without the "Ick" - Sign up FREE for the 2014 No-Hype Copywriting Telesummit. Upgrade your marketing knowledge and skills! A-list presenters include Peter Bowerman on authentic selling voice; Vickie Sullivan on credible positioning; Sean D'Souza on storytelling in sales copy; Karon Thackston on reader-friendly SEO; and Marcia Yudkin on metaphors with oomph. It takes place Nov. 3-7. Sign up today.
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Unread 30th June 2011, 10:58 AM   #6
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Default Re: Who are the best female copywriters out there

Quote:
Originally Posted by adesbarats View Post
Hey Folks,

I am looking for a top quality direct response copywriter to help us with our squeeze page and email copy with the main goal being to increase opt in rates and increase sales conversions.

We prefer a female copywriter since our target market is female. Could you seasoned copywriters out there provide recommendations?

Thanks..
Not every copywriter writes for every single niche or topic so my recommendations might be null and void for that reason alone.

But the "best" female copywriters that I'd recommend (off the top of my head and in no particular order) are Susan Landry, Collette Gilliam (screen name Collette), Anita Ashland. For A-List copywriters (mostly offline media) I'd say Carline Anglade-Cole.

As a previous member mentioned, a number of seasoned male copywriters have written hit pieces in a female voice aimed at a female target market.

So I wouldn't completely dismiss working with a male copywriter IF you can't find a match with a female copywriter.

Hope that helps,

Mike

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Unread 30th June 2011, 11:03 AM   #7
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Default Re: Who are the best female copywriters out there

RED HOT COPY

Attention Affiliates - Get HUGE Conversions With Brand New CB Product
Private Offer Means Easy Sales And ZERO Competition. Shoot me a message for details.
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Unread 30th June 2011, 11:07 AM   #8
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Default Re: Who are the best female copywriters out there

adesbarats,

If I plucked my eyebrows? And wore a dress? Maybe wear some make-up? And do my hair? How about I walk around in heels for a couple of days?--then can I have your project?

Pretty please?

- Rick Duris

(PS: Just kidding.

I understand why you ask. David had the answer above. She even has a course on writing copy specifically directed to women.)

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Unread 30th June 2011, 11:24 AM   #9
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Default Re: Who are the best female copywriters out there

Hey Rick,

I tell you what. You do all of the above then come to me and I will seriously consider
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Unread 30th June 2011, 11:38 AM   #10
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Default Re: Who are the best female copywriters out there

adesbarats,

Don't tempt me. I've been known to do some pretty wild stuff.

- Rick Duris

PS: But I do have a subscription to Cosmo. It's true. Some of the best copy directed to women out there. Contact me and I'll send you my swipe of all the Cosmo headlines and subheads for the past 30 years.

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Unread 30th June 2011, 11:42 AM   #11
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Default Re: Who are the best female copywriters out there

Quote:
Originally Posted by adesbarats View Post
Hey Rick,

I tell you what. You do all of the above then come to me and I will seriously consider
Hahaha lol! Rick, don't dissappoint us now...

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Unread 30th June 2011, 04:26 PM   #12
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Default Re: Who are the best female copywriters out there

Quote:
Originally Posted by David Raybould View Post
I second, I mean third, Lorrie.

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Unread 30th June 2011, 06:02 PM   #13
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Default Re: Who are the best female copywriters out there

Here's a list you might find helpful (name and website URL):

Carline Anglade-Cole - Carline Anglade-Cole
Chris Marlow - The Copywriter's Coach
Donna L. Doyle - Copy By Doyle | Donna L. Doyle -- Direct Response Copywriter, Health Copywriter
Kim Krause Schwalm - Kim Krause Schwalm
Lorrie Morgan-Ferrero - RED HOT COPY
Maria Veloso - Copywriting - Web Copy That Sells
Renee Renaud - milliondollarcopy.com
Roberta Rosenberg - The Copywriting Maven
Robin Meyers - Writing To The Rescue COPYWRITER: Writing and marketing samples and tips
Susan Landry - Hire This Freelance Copywriter - You'll Be Glad You Did.
Susanna K. Hutcheson - Freelance Copywriter - Copy writer for those who want leads and sales.
Tina Lorenz - Tina Lorenz Writes


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Unread 30th June 2011, 08:05 PM   #14
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Default Re: Who are the best female copywriters out there

I can see where a female Copywriter for a female audience could help. Women understand women better than Men do, and vice versa. I've never ran into a problem doing a gender-specific copy either way, but I can see the point... It's all about getting into your audiences frame of mind, afterall.
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Unread 4th July 2011, 09:21 PM   #15
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Default Re: Who are the best female copywriters out there

I see some great names above, so I won't bother with my full list. But here's another for you: Deanna Blanchard. Like Carline Anglade Cole (and myself), Deanna studied under Clayton Makepeace.

She's very good, and I don't know if she has room in her schedule. But you may want to give her a shout. Her website is: Deanna L. Blanchard - Your Resource For Copy That Sells!

Hope this helps!
Len

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Unread 5th July 2011, 07:03 AM   #16
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Default Re: Who are the best female copywriters out there

As a female copywriter myself, I'm going to have to agree with most of my male counterparts on here - a good copywriter can research and write selling copy for you regardless of gender.

I once read a piece directed at woman that converted amazingly - and was written by a male copywriter (his name escapes me right now).

But as you said, ultimately it's your project and your choice

As far as references, there's a lot of great names up there - Any of those ladies would be able to craft an awesome direct response piece for you.

Best of luck!

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Unread 28th September 2013, 09:53 AM   #17
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Default Re: Who are the best female copywriters out there

I generally turn down work when someone wants a female writer. People put too much emphasis on the sex of a person and his or her abilities to do specific tasks. That's so prehistoric.

I wrote a series of radio commercials for CBS, Los Angeles, for a male enhancement product and it is doing great. In fact, it's hitting the mark better than any spot they ever used. And, they only used male sales writers up until me.

Had they said only a man could have created such a spot, they would have lost business. They weren't that stupid.

You have a right to hire anyone you want based on any criteria. And, if you can find a writer willing to work because of their sex, you both will be happy.

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