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Gary Halbert Copy Example | "Open Letter To Attractive Women ..." | Free Swipe File

by Drez
12 replies
Here's one my favorite's from my Gary Halbert swipe file ...

This was a full page ad in a Florida newspaper calling for "Every Attractive Women In Miami Who Is Serious About Having A Career As A Professional Model"

Okay, so who can resist reading this to find out more? (Not me ... and I'm not a women ... nor model material)

Have you even been to South Beach? It's seems to be a magnet for attractive women (at least the last time I was there). And how many do you think have ever dreamed - even for a fleeting moment - about becoming a model?

Then - just to keep you off balance - once you start reading Gary starts telling all the reasons why you WON'T make it as a model.

Honestly I'm not really sure what the TRUE business model was here (though Gary does give one in the copy).

You've gotta read this copy, it's just great.

Here's the - in the open - link to this classic Gary Halbert copywriting example to add to you personal swipe file.

Enjoy!

Gary Halbert | An Open Letter To Every Attractive Women in Miami | Copy Swipe File Example
#attractive #copy #file #free #gary #halbert #letter #swipe #women
  • Profile picture of the author MRMagMark
    Great swipe. Thanks! But just an FYI: my download doc name said "sugarman_seminar_brochure.pdf" So I'm not sure if this is a Halbert or a Sugarman. Either way, it's great copy!
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  • Profile picture of the author davemiz
    lol... the ad is funny... but man... its waaaaay too long... probably fitting cuz it was used in a paper...

    i used to live in south beach, now i'm about 20 min north of it. The women are stunning.
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    “Judge your success by what you had to give up in order to get it.”
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    • Profile picture of the author 0oo0
      Originally Posted by davemiz View Post

      lol... the ad is funny... but man... its waaaaay too long...
      That's only because you are not the target market.

      Two paragraphs on the anatomy of a goat would be two long for me to read because I don't care about goats.
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  • Profile picture of the author Len Bailey
    You like that one, you'll love this...

    For your swipe file: Gary Halbert's infamous personal ad...

    Enjoy!
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    Len Bailey
    Copywriter/Consultant
    Feel free to connect on LinkedIn or Twitter

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  • Profile picture of the author davemiz
    classic.... a bit of overkill IMO, but it's classic.
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    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

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    • Profile picture of the author Drez
      It may have been over the top, but it did get him a girlfriend!
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      Mark "Drez" Dresner
      Swipe My Massive Copywriting Swipe Files Collection for FREE
      http://AdvertisingCopySwipes.com

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  • Profile picture of the author davemiz
    i can get many girlfriends with less copy. :-)
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    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

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  • Profile picture of the author DarioMontesdeOca
    I just saw a video of Dan Kennedy saying this was one of the best ad copies Gary ever wrote, thanks for the share... I knew I'd find it on Warrior Forum
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    • Profile picture of the author Jeremey
      Where was the money in this business model? I'm not sure...the ad is for women to qualify as models in the newsletter (pics provided by one Mr Kevin Halbert LOL), but the backend seemed to be a newsletter the modeling industry paid a lot of money to subscribe to. But most people probably suspect top modeling agencies don't find models in marketing newsletters...so I'm guessing at some point the potential "models" ended up paying for something somewhere, right?
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      Is Your Copy Jumpin', Jack?
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  • Profile picture of the author misterme
    The back end is probably an expensive photo package for the aspiring model's use as a portfolio, taken by his son.
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  • Profile picture of the author ryanmcgee
    I forget how this story ends... Did Gary ever get a date/girlfriend from this ad?
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    http://theryanmcgrath.com
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  • Profile picture of the author bluecoyotemedia
    Originally Posted by Drez View Post

    Here's one my favorite's from my Gary Halbert swipe file ...

    This was a full page ad in a Florida newspaper calling for "Every Attractive Women In Miami Who Is Serious About Having A Career As A Professional Model"

    Okay, so who can resist reading this to find out more? (Not me ... and I'm not a women ... nor model material)

    Have you even been to South Beach? It's seems to be a magnet for attractive women (at least the last time I was there). And how many do you think have ever dreamed - even for a fleeting moment - about becoming a model?

    Then - just to keep you off balance - once you start reading Gary starts telling all the reasons why you WON'T make it as a model.

    Honestly I'm not really sure what the TRUE business model was here (though Gary does give one in the copy).

    You've gotta read this copy, it's just great.

    Here's the - in the open - link to this classic Gary Halbert copywriting example to add to you personal swipe file.

    Enjoy!

    Gary Halbert | An Open Letter To Every Attractive Women in Miami | Copy Swipe File Example

    Mark

    great share!!!

    I had the fortunate time to actually spend with Gary when he stayed in costa rica for some eye surgery work. I will never forget the eye opening experience when he was involved working on the creative process with my friend and I came in and they had all these papers on the floor.

    talking about girls and eating rice and black beans.

    thanks

    eddie

    ps. gary did get a lot of responses from the ad and he had a relationship for a while. but in the end he found a beautiful latin girl from costa rica hence his stay here. he wrote alot about her later in life.
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