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Which salesletters should I hand-copy for practice?

by jbrett
3 replies
I've heard many guys, including Halbert, say to do this to get good.

Do you recommend any particular sales letters to copy?

Anyone who personally did this exercise and found any particularly useful to their learning process?
#handcopy #practice #salesletters
  • Profile picture of the author Mark Andrews
    Banned
    Originally Posted by jbrett View Post

    I've heard many guys, including Halbert, say to do this to get good.

    Do you recommend any particular sales letters to copy?

    Anyone who personally did this exercise and found any particularly useful to their learning process?
    Halbert Newsletter Archives
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    • Profile picture of the author ARSuarez
      I don't know necessarily if handwriting ads will get you to be good. However, I would recommend studying successful promotions.

      Grab a pen and reserve about 1-2 hours.

      For those 2 hours, you should go through the promo line by line... trying to understand the psychology behind everything. Figure out what the writer was doing.

      Building value?
      Credentializing the client/product creator?
      Proving his claim?
      Building rapport?
      Tapping a specific emotion?

      In my opinion, handwriting ads only works if you understand why certain ads work. So once you've "dissected" the ad, I would go forward with copying it out longhand style.

      -Angel
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      • Profile picture of the author Alex Cohen
        Here's a great Halbert ad...

        1. Go to: http://www.hardtofindads.com/home
        2. Click on "Gary Halbert Classic Advertisements and Promotions"
        3. Click second ad: "High School Student Loses Almost 600 Pounds And Now Devotes His Life To Helping Others Get Skinny"

        Alex
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