Does "Copywriting" need a makeover?
The last three pieces I've used were very well written. Tried long copy, short copy. Paid what I thought was a fair price and all three were written by forum members in the textbook ADIA fashion...looked great to me. Unfortunately, I am not the target market.
Feedback from clients and tested households has been that they were just too flashy, salesy, etc. and the hype did little to motivate them. I actually had the best success with a short one page letter I wrote myself. It was very blunt, honest and to the point...no salesy, pschological triggers or fancy metaphors.
So...are consumers becoming too resistant to the old school copywriting methods?
FYI: These were not the $497 entry level letter writers
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