Healthy Client/Copywriter Relationships Are Vital to Make Money...
When a potential copywriting client wants some sort of guarantee from me that I’ll convert wildly in exchange for their upfront payment, I’ll usually put it right back on them.
“How confident are you in your product?”
“Do you wholeheartedly believe in the value of your service?”
“Tell me about your story… How were you inspired to invent this software system?”
When I can shift the focus from the expectation of manifesting a certain ROI to honing in upon the product or service – and the inspiration behind it – I can more clearly determine from an initial consultation if our working together is mutually beneficial…
What a lot of entrepreneurs don’t get is how valuable their experiences are to sell their product or service.
If a copywriter can't use your experiences in the copy because you're too focused on making money… in a hurry...and can't communicate this essential 411... you won’t make money.
My opinion…
The more genuine emotion you can pour into your marketing, the bigger and more profound your ROI.
Likewise, REAL stories sell like mad!
Investing in killer copywriter – you can co-create a healthy, collaborative relationship with – is like finding a slot machine that wins every time.
You'd want to put as much money as you could into that slot machine, wouldn't you?
It should be a given that adjustment is a necessity once a sales page or website is done and quality traffic is driven its way.
Whether your copywriter is getting a taste of the back-end or not, it’s still in everyone’s best interest to generate the most financially prosperous results for both parties.
Reputation is an asset for any copywriter.
Your financial results can either add to a copywriter’s reputation or kill it.
Duh!
At the end of the day, it’s about quality solutions and a respectful client/copywriter relationship that determines the success of a sales letter of web copy…
Powerful relationships demand effortless communication.
The pursuit of money can often sabotage this crucial communication.
Make sure you keep that in mind when approaching copywriters – here or anywhere else – to perform awesomely on your behalf.
Cheers!
Mark
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More