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Want to write good copy?

by Alex Cohen
11 replies
Here's an excellent article written by Clayton Makepeace. (If you don't know who he is, Clayton is one of the top guys in the game.)

It includes "14 ... rules for creating winning direct response copy":

Online Sales Copy Worth Betting Real Money On | MakepeaceTotalPackage.com

Enjoy!

Alex
#copy #good #write
  • Profile picture of the author danilolee
    Thanks for sharing. Point #4 is right on. "the early copy should send the message that the simple act of reading the copy will result in the reader receiving a benefit"
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  • Profile picture of the author SusanLandry
    Awesome article - bookmarked it - thank you, Alex!!
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    Susan Landry, Marketing Copywriter
    "Putting the Power of Persuasion Into Words"
    www.susanlandry.com

    Follow me on Twitter! Please.
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  • Profile picture of the author JustSomeWarrior
    Good stuff. I put it in my resources file. Thank you for sharing!

    I would like to see his "...canjones the size of churchbells" as he claims to have.
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    • Profile picture of the author Exel
      Very informative but compressed and straight to the point, no wonder
      he is the king of copywriting, shall save it for future reference.
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  • Profile picture of the author Doceye
    I keep forgetting how much I miss the big guy.

    Clayton's piece here (and thanks for reminding us, Alex) should be taped to the wall next to every copywriter's monitor. Good, good stuff.

    Doc
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    • Profile picture of the author Alex Cohen
      You're welcome everybody!

      Alex
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  • Profile picture of the author punam12
    Thanks for sharing buddy. It was a great read.
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  • Profile picture of the author Blake King
    Thanks! One more thing to add to my copy notes.
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  • Profile picture of the author jann
    Thanks so much for making me a better writer. I have learned quite a lot from your notes.
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    Home is where your heart is.
    Lets go Safari
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