Copywriting is Like Buddhism
It was over 50 pages long.
Interestingly enough, the bugger still managed to convert a pretty decent amount of money.
Who knew.
Sill though, with the extraordinary amount of traffic he managed to send the letter's way, it was a drop in the bucket.
The letter read like a hoarder who was afraid to let go of even just one idea for the fear that he'd lose a potential buyer.
Thus, the site read like a crazy person's manifesto...
...I came up with a metaphor that his sales letter was like a padded wall in the insane asylum - all marked up with random scribbles that had no rhyme or reason.
I needed to get a point across that if he wanted his letter to meet the lofty expectations he set out with and harness the very real potential he niche provided, HE HAD TO LET GO!
Okay, so what's my freaking point?
Well...
...Whether you pay a copywriter to craft your letter or do it yourself, it doesn't matter how much you fall in-love with a certain headline or story... or the letter in general.
It only matters if your objective to reach your target audience and convert sales is achieved.
Then it occurred to me...
...copywriting is like practicing Buddhism.
You have to become unattached with your copy, no matter how much you think it should convert in order to actually manifest killer results.
I mean, hey, there's nothing more frustrating than anticipating an enormous ROI and NOT getting what you want - just because you're addicted to your under-performing copy...
...Is there?
Stay unattached.
Change is good.
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More