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"Reason Why" I Created This Product

by Michael in CT
15 replies
Anyone have any good templates for this section of copy?

Any swipe file sales letters you can point me to that have a great "reason why I wrote this" section?


I have a step-by-step guide I'm writing a sales letter for, and the story is that you could "try and figure it all out yourself, but I've written a step-by-step guide to blah blah blah" or "I've helped people get set up, but I don't have enough time to help everyone, so I wrote a step-by-step guide that anyone could follow".

So on and so forth. I'm in a deep brain freeze right now after writing copy the past couple weeks.
#created #product #reason why
  • Profile picture of the author Alex Cohen
    You could tell the truth.

    Your prospects assume you created the product to make money, so unless your "reason why" is compelling, I'd leave it out.

    Alex
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    • Profile picture of the author Cam Connor
      Originally Posted by Alex Cohen View Post

      You could tell the truth.

      Your prospects assume you created the product to make money, so unless your "reason why" is compelling, I'd leave it out.

      Alex

      Lol... +1,

      There's absolutely nothing wrong with creating a product in order to satisfy your desire for cash... people understand you need money.
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      • Profile picture of the author Rezbi
        Originally Posted by Cam Connor View Post

        Lol... +1,

        There's absolutely nothing wrong with creating a product in order to satisfy your desire for cash... people understand you need money.
        True, but they don't want to just give you theirs without getting something in return that benefits them.

        If you don't know what benefits you offer with your product you have no right coming up with a sales page.

        That's just plain and simple dishonesty and what gives marketers and copywriters a bad name.
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        • Profile picture of the author Cam Connor
          Originally Posted by Rezbi View Post

          True, but they don't want to just give you theirs without getting something in return that benefits them.
          I wouldn't suggest that. Obviously you need a solid product/service to offer, but if you do, just doing it for the money is a justifiable enough reason to do it. A noble one even
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          • Profile picture of the author Rezbi
            Originally Posted by Cam Connor View Post

            I wouldn't suggest that. Obviously you need a solid product/service to offer, but if you do, just doing it for the money is a justifiable enough reason to do it. A noble one even
            Find out what people want and give it to them.

            That's what marketing is.

            Not, "Give me your money because I need it."

            You may think it's a justifiable and 'noble' reason, but tell that to the buyer.
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            • Profile picture of the author Alex Cohen
              You're putting words in Cam's mouth, Rezbi. He hasn't said anything in this thread directly or indirectly to merit your corrective comments.

              Alex
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              • Profile picture of the author Rezbi
                Originally Posted by Alex Cohen View Post

                You're putting words in Cam's mouth, Rezbi. He hasn't said anything in this thread directly or indirectly to merit your corrective comments.

                Alex

                No?

                What's this...?

                Originally Posted by Cam Connor View Post

                I wouldn't suggest that. Obviously you need a solid product/service to offer, but if you do, just doing it for the money is a justifiable enough reason to do it. A noble one even
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                • Profile picture of the author Cam Connor
                  Originally Posted by Rezbi View Post

                  No?

                  What's this...?
                  Rez,

                  Alex is right. It seems like you're reading in to something that's not even there in the first place...

                  What I meant, was that it's OK to create a valuable product or service, that's going to help a lot of people, and do it for no other reason than for the money. I never even hinted at not providing a valuable product, in fact, that wasn't even in my mind, which is why I said nothing about the product/services value... Value was just assumed.
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                  • Profile picture of the author Rezbi
                    Originally Posted by Cam Connor View Post

                    Rez,

                    Alex is right. It seems like you're reading in to something that's not even there in the first place...

                    What I meant, was that it's OK to create a valuable product or service, that's going to help a lot of people, and do it for no other reason than for the money. I never even hinted at not providing a valuable product, in fact, that wasn't even in my mind, which is why I said nothing about the product/services value... Value was just assumed.
                    Okay. Guess I was wrong.

                    I apologise.
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                    • Profile picture of the author Cam Connor
                      Originally Posted by Rezbi View Post

                      Okay. Guess I was wrong.

                      I apologise.
                      Hey no problem, I should've been more clear.
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                      • Profile picture of the author mrdomains
                        Using a "reason why" may actually make your sale a harder one because
                        1) having to explain why you did something implies you need to justify your reasons for doing what you did
                        2) your reasons need clarification because they may not be the same as everyone else's. Converting (as in changing) people is much harder than giving them whatever they already want.

                        On the other hand, using a "reason why" gives you the chance to bond with the buyer in sharing the same problem... Sharing, shoulder patting and emotional support.. weight-loss and relationship niches may profit from using this.

                        Usability of it depends on the market I guess. Most niches I would not use it. In fact, I never have. Trying to justify something may just attract scrutiny of the justification itself and distract the user from the sale.
                        Signature

                        Free action plan : Think less. Do more.

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  • Profile picture of the author Mark Andrews
    Banned
    Originally Posted by Michael in CT View Post

    Anyone have any good templates for this section of copy?

    Any swipe file sales letters you can point me to that have a great "reason why I wrote this" section?


    I have a step-by-step guide I'm writing a sales letter for, and the story is that you could "try and figure it all out yourself, but I've written a step-by-step guide to blah blah blah" or "I've helped people get set up, but I don't have enough time to help everyone, so I wrote a step-by-step guide that anyone could follow".

    So on and so forth. I'm in a deep brain freeze right now after writing copy the past couple weeks.
    Why not simply outsource it and save yourself the headache?

    You must know this a really hit and miss affair you writing the sales copy by yourself if you're having so much trouble with it. And you could be making some fundamental mistakes which unknowingly could end up costing you potentially a hell of a lot of money.

    Fair enough, I don't know what the product actually is, what it does, what the benefits are and exactly how it's supposed to help your target audience but...

    ...after putting so much work into creating this product (whatever it may be) doesn't it make sense to get your hands on the best sales copy possible?

    Sure you may be saving a few bucks initially, or so you think writing this yourself and your effort is commendable however, are you likely to get the same return on your cash as a professional copywriter will be able to get on your behalf?

    Lets say your sales copy completely flops. Bombs dreadfully. You feel dispirited, down and asking yourself, "What the hell went wrong there?" And the truth is you probably won't ever know. Whereas a professional copywriter hits this out of the park for you, gives you a home run and you end up banking many tens of thousands, if not hundreds of thousands of dollars if the product itself is very high quality.

    Which investment, which gamble, which bet is going to pay you the best dividend? That is the question you seriously need to ask yourself.

    Or are you simply struggling to write this sales copy for someone else?

    Best,


    Pete Walker
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  • Profile picture of the author Michael in CT
    Thanks for the response Pete,

    I don't have a product. I'm writing a sales letter to test with Adwords traffic. If the Buy Now button is getting clicks, I will go ahead and create the product.

    It's not that I mind paying copywriters (heck, I have every great copywriting book I know of), it's that I mind paying for copywriters before I see a glimmer of demand for the product.

    I'm pretty confident my copy is good enough to at least show some clicks, if the market shows they'd want it.

    I'd just like to see what happens first before I begin paying for improved copy.
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  • Profile picture of the author ThomasOMalley
    You can find good "reason why" copy in Gary Halbert's sales letters. Gary Halbert's letter with Melanie Griffith as the star of the letter has some excellent "reason why" copy, especially why she is releasing her diet secrets. I have modelled this copy for my own info-product copy.

    If you have or can find Jay Abraham's Mr. X book or his book on beating the recession from the 1990's, they have good sections and examples on "reason why" copy.

    Best,

    Thomas O'Malley
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  • Profile picture of the author RefundHost
    Originally Posted by Michael in CT View Post

    Anyone have any good templates for this section of copy?

    Any swipe file sales letters you can point me to that have a great "reason why I wrote this" section?


    I have a step-by-step guide I'm writing a sales letter for, and the story is that you could "try and figure it all out yourself, but I've written a step-by-step guide to blah blah blah" or "I've helped people get set up, but I don't have enough time to help everyone, so I wrote a step-by-step guide that anyone could follow".

    So on and so forth. I'm in a deep brain freeze right now after writing copy the past couple weeks.
    Why not just tell the truth?

    Either say

    You know stuff about stuff that you bet other people would be interested it purchasing as a "crash course" - you know it will save them time and improve their chances of success and besides a few bucks, you get satisfaction that you helped people.

    Or ....

    I'm not really successful, so I have a hard time writing copy
    and I don't care about your success very much. Truly, my product
    won't help anyone - that's why I can't write the copy and I feel
    I need to justify the REASON that I wrote it, since I know there are
    are fools out there who will pay me $27 for this crap.
    BUY NOW! ADD TO CART


    Pick one.
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