Fat Burning Soup Diet Headline Suggestions.

"Weird , But Yummy Soup Shrinks Bellies

How many of these bulge beating soup ingredients have you got
sitting around your kitchen?"
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"Weird" fires up the imagination when combined with big desire.

Even more curiosity with the question which subtly implies they have the ingredients
and therefore knocks out the thought that if it's weird, then it must be hard to find the ingredients.

Best,
Ewen

I like this:

New study reveals special soup makes you lose weight.

Special soup zaps off pounds if eaten once daily.

Nice headline!

Any more suggestions? =)

Guess I was half awake when I read your response...it took a couple seconds for the subtitle to sink in -- then I couldn't stop laughing.

link8,

So I woke up this morning and tweaked my neck really bad. So bad that that I'm stuck in bed, and bored out of my mind.

So, I cruised over to the WF, saw your post, and came up with a few headlines. (If they are crazy, its the pain meds.)

Not sure these are FTC approved. Please check with Harlan.

#1

But not just any soup. A specific soup recipe that, SHOCKINGLY, you can find the ingredients at your local market. And better yet, you can prepare during a commercial break!

#2

#3

#4 (ok, a bad Halbert rip-off)

Wife of Famous Fitness Guru Swears Under Oath
Her Amazing Weight Loss Soup Does
NOT contain ANY illegal ingredients

Authorities are no longer questioning how women are losing 2 dress sizes a month after scientist concludes, "this recipes just plain works".

Science discovers miracle soup to lose weight.

Miracle soup reduces waist size by half every 15 days.

I've been hanging out at the Clickbank Exchange and Affiliate Summit in NYC recently... and once people find out you're a copywriter they want to know your "secrets" to writing killer headlines.

Sad thing is... there aren't any.

Writing killer copy is part inspiration, part experience, and part intuition.

But one thing I like to do in all my headlines is try - if at all possible - to promote the big idea that makes it interesting, different, and worth looking at.

I like the "miracle soup" thing someone else came up with. Maybe you can take that further and draw a parallel to alchemy or some kind of elixir.

Maybe there's a juicy hook in your story that needs to be up there (think "one legged golfer").

Or perhaps there's something else I'm missing entirely. Without knowing the whole story, it's hard to say.

If you've ever wondered why good copywriters charge what they do... this is why. Not only is this stuff very difficult... it's also pretty time-consuming.

The one tip I'd say is paramount is you want to position yourself as different and better to your competitors. And IMHO... your headline should usually communicate that.

-Daniel

Uh oh!

I personally love this =)


But not just any soup. A specific soup recipe that, SHOCKINGLY, you can find the ingredients at your local market. And better yet, you can prepare during a commercial break!

How a Former-Frumpy Mother of Five Got Mistaken for a Hollywood Celeb After Dropping 6 Pant Sizes in 90 Days...

Drop 1 Pant Size Every 15 Days... Takes Just 3 Minutes a Day... No Crazy Dieting, No Insane Workouts, No Radical Supplements...

How Jane Peters Drops 1 Pant Size Every 15 Days Without Crazy Dieting, Without Sweaty Exercise, Without Weird Supplements...

Why Jane's Husband is Wide-Eyed Shocked and Mad as Hell After She Lost 6 Pant Sizes in 90 Days... Without Dieting, Without Exercise, Without Taking Pills!

Why You Don't Need to Go on a Crazy Diet, Workout Like a Maniac or Swallow Weird Pills And Still Drop 1 Pant Size Every 15 Days...

Just some thoughts for ya

How about this headline?