Some Tips
The other day while watching women's volleyball...a couple thoughts occurred to me:
1. If you want instant credibility in your sales piece, quote part of an article from a news source in your headline. Example:
"New Alzheimer's Cure Revolutionizes the Medical Industry"
New York Times
It's been talked about before, but can't remember the last time I've seen it used.
2. People are smarter than you think.
People will believe anything if they've came to the conclusion on their own.
An old saying in sales: "You don't sell someone something, you allow them to buy".
So, give the benefits and overcome their objections, then be quiet -- no need to try and force someone to come to the conclusion you want them to.
Good selling plants the seeds, then allows the customer to come to the buying decision through their own internal thought process.
No need to drone on for paragraph after paragraph after you've made your point to try and force a decision.
3. Quit trying to over justify your price.
I was reading a sales letter where a copywriter was selling their services.
They stated their price, then went on and on about why they were charging what they were, and why it was such a "real deal".
Give your testimonials, state your price and be quiet.
The customer has already decided if your price is right or not.
Sometimes a sales letter can start to sound like begging.
As point 2 points out, the customer is smarter than you think.
4. Get over yourself.
The reader is vain, they only care about what's in it for them. They could care less what your buddies think about your abilities, or what books you've read, or courses you've taken.
Some of the best T.V. commercials, that have sold millions of dollars of products -- most don't know who wrote them, or even care.
You're not the star, your product is.
5. Long isn't always good.
"Back in the day" when I was selling cars, I could meet a customer, and within an hour have them signing the papers for a $40,000.00 car.
I've read sales letters selling $10 items that seemed to take longer to read.
Get real.
If you've done all your research, and narrowed everything down to the exact points you need to make...you'll save your reader from boredom, or simply moving on.
Some long sales letters simply give me the impression the writer is sitting there patting themselves on the back, proud of their wordy knowledge.
Most of you would probably have more sales if you just started your letter with the p.s.
Somethin' to think about.
1. If you want instant credibility in your sales piece, quote part of an article from a news source in your headline. Example:
"New Alzheimer's Cure Revolutionizes the Medical Industry"
New York Times
It's been talked about before, but can't remember the last time I've seen it used.
2. People are smarter than you think.
People will believe anything if they've came to the conclusion on their own.
An old saying in sales: "You don't sell someone something, you allow them to buy".
So, give the benefits and overcome their objections, then be quiet -- no need to try and force someone to come to the conclusion you want them to.
Good selling plants the seeds, then allows the customer to come to the buying decision through their own internal thought process.
No need to drone on for paragraph after paragraph after you've made your point to try and force a decision.
3. Quit trying to over justify your price.
I was reading a sales letter where a copywriter was selling their services.
They stated their price, then went on and on about why they were charging what they were, and why it was such a "real deal".
Give your testimonials, state your price and be quiet.
The customer has already decided if your price is right or not.
Sometimes a sales letter can start to sound like begging.
As point 2 points out, the customer is smarter than you think.
4. Get over yourself.
The reader is vain, they only care about what's in it for them. They could care less what your buddies think about your abilities, or what books you've read, or courses you've taken.
Some of the best T.V. commercials, that have sold millions of dollars of products -- most don't know who wrote them, or even care.
You're not the star, your product is.
5. Long isn't always good.
"Back in the day" when I was selling cars, I could meet a customer, and within an hour have them signing the papers for a $40,000.00 car.
I've read sales letters selling $10 items that seemed to take longer to read.
Get real.
If you've done all your research, and narrowed everything down to the exact points you need to make...you'll save your reader from boredom, or simply moving on.
Some long sales letters simply give me the impression the writer is sitting there patting themselves on the back, proud of their wordy knowledge.
Most of you would probably have more sales if you just started your letter with the p.s.
Somethin' to think about.
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