Is direct response copywriting a science or an art?
It's both.
Science, because there are certain elements EVERY direct response sales piece MUST HAVE for maximum impact:
1. Believability
2. Benefits touch driving emotions
3. Clarity
4. Urgency
5. Call to action
Can you sell without these five elements? Sure, but not very well.
Art, because there are a multitude of ways a copywriter can string words together to create a pitch.
Alex
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