1. You're too wimpy, weasley and wobbly when it comes to putting a sales piece together.
People will believe anything as long as it's just a tad bit this side of believable.
Study P.T. Barnum and the great circus acts...
I can always tell copywriters that have had sales experience and those who haven't.
A good salesman will be bold with their claims...they'll have the nerve to say things to a customer that a "ho hum" salesman won't say -- and they know how to back it up.
People love to be sold, and they love a good show -- they expect to be sold...they know it's coming, but they want it to be entertaining.
More people than you can guess are willing to buy -- often you nix the buying part because of your performance.
Be bold, make bold statements -- make bold promises -- make the offer sizzle.
"Cure Your Foot Pain In 30 Seconds"
A bold statement...yet true.
It only takes 30 seconds to fill out the "buy" form...get the point?
Quit sitting there writing your letter trying to hold back hoping you don't come across too strong...start selling.
P.S. Please don't give me the line about sounding too much like hype -- people love hype if it's done right.
2. You don't always assume the sell.
From the time you start writing your piece, to the time you close...you should assume in your mind that the reader is going to buy.
If you already assume the reader will buy...you'll see your work take on a whole new dimension -- All for the better.
If you're starting out with the intention of persuading the reader to buy, you'll usually end up with a mediocre piece.
You'll be on the defensive rather than on the offensive.
3. You're not making your point.
This is where most copywriters fail when writing a piece.
Find the ONE single thing you can highlight that will make your market beg for your product.
Not 2 or 3 or 5...just one.
It may take a couple days to figure it out -- but a little thinking and you'll find it.
Is it that Dr. Good Foot came up with a new procedure? No.
Is it that the Medical Board approved a new pill? No.
Is it that you can walk around without crutches? No.
You can use these points in your bullets...but it's not your main focus.
They want their foot pain gone.
"Cure Your Foot Pain In 30 Seconds".
Get right down to the nitty gritty point...all the way down to the basic need...now write with that simple problem in mind and tell them how you've got the answer that will immediately solve their problems.
No need to drone on forever...make your point...get the sale.
This is simple stuff, but for some reason most of the sales pieces I read fail to deliver on this point.
I've tried to keep my points brief, but hopefully you get the message. I've got more, but to keep this as short as possible, I'll save them for later. I'm not selling or advertising anything guys...this is just an attempt to help you make more sells. Since I'm 51 and retired, I don't even take new clients.
It's not hype that a good copywriter can write their own success ticket.
You can do it.
Try and put these ideas to work.
We're coming up on the busiest time of the year for advertising.
Billions and billions will be spent to bring in customers.
This is the perfect time to get new customers.
What are you going to do?
Are you going to sit around and wait for opportunities...or are you going to go out and make some?
Be bold, make some money!