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7 Facts you didn't know ...

by Raydal
20 replies
* In 1998, Sony accidentally sold 700,000 camcorders that
had the technology to see through people's clothes.

* An office desk has 400 times more bacteria than a toilet.

* Doctors in Canada use an adhesive similar to Krazy Glue
instead of stitches, lowering the possibility of bacterial
infection and minimizing scarring.

* Ivory soap slogan "99-44/100% Pure" was cleverly
invented by Harley Proctor who with the help of chemists
determined that Ivory soap was only 56/100 pure. Proctor
simply subtracted 56 from 100 and came up with "99-44/100%
Pure".

* The U.S. army packs Tabasco pepper sauce in every ration
kit that they give to soldiers.

* Teflon is the most slippery substance in the world.

* The WD in WD-40 stands for Water Displacer.

What's the point of this post? As Dan Kennedy like to say,
people live very boring lives so your sales letter should
have some entertaining value (not necessarily humor) to keep
people reading.

These are the kind of little-known facts that will get your
readers salivating for your emails as well.

But where can you get these 'facts'?

Try ...

http://www.amusingfacts.com/
http://www.strangefacts.com/

My son gets a young people magazine each week in church and
reads the back page first where it gives some of these strange
facts. But it's not just kids who love these, your readers will as
well.

-Ray Edwards
#facts
  • Profile picture of the author SEOMasters
    Nice post Ray and a good reason for making it!

    Thanks!
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  • Profile picture of the author Tedel
    That's a good point.
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    • Profile picture of the author Alex Cohen
      One thing to keep in mind is that most women aren't as interested in facts and figures as most men. Important to know if you're writing for a female market.

      Alex
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      • Profile picture of the author Azarna
        Originally Posted by Alex Cohen View Post

        One thing to keep in mind is that most women aren't as interested in facts and figures as most men. Important to know if you're writing for a female market.

        Alex
        Well THIS woman loves facts
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        • Profile picture of the author Cam Connor
          Originally Posted by Azarna View Post

          Well THIS woman loves facts
          I think the keyword there was, "most"
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  • Profile picture of the author Don Schenk
    * Doctors in Canada use an adhesive similar to Krazy Glue
    instead of stitches, lowering the possibility of bacterial
    infection and minimizing scarring.
    Krazy glue was invented during the Viet Nam war to seal wounds quickly. After the war there wasn't as much use for it so the manufacturer repositioned it as Krazy Glue. That is why the warning, "Bonds skin and eyes in seconds."

    My skin is very dry, and my finger tips crack and bleed as soon as the weather turns cold. I asked our family doc what to do about it, and he said, "You mean like this?" And he held his cracked finger tips so I could see them. Then the told me to seal the cracks with Super Glue. It works.

    As a side note, Burt's Bees makes a hand cream that has help reduce the cracking by more than half.

    :-Don
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    • Profile picture of the author Raydal
      Originally Posted by Don Schenk View Post

      Krazy glue was invented during the Viet Nam war to seal wounds quickly. After the war there wasn't as much use for it so the manufacturer repositioned it as Krazy Glue. That is why the warning, "Bonds skin and eyes in seconds."

      :-Don
      I use Krazy glue for the same purpose as well. If I slice my finger
      I just squeeze the sides of the wound together and 'wham' I have
      a sealed wound with a squeeze of the glue. Works very fast.

      -Ray Edwards
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  • Profile picture of the author aaallday2010
    If anybody has one of those Sony camcorders I'm buying.
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  • Profile picture of the author Benjamin Ehinger
    Where can I get one of those Camcorders?

    Benjamin Ehinger
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  • Profile picture of the author Toniy
    See I love these weird little things... like if you've read over at cracked dot com (I really don't want one of those web page titles showing up in my post though...)

    It's essentially lists... Top 10's but, Top 10's of the bizarre e.g.

    - 6 Soliders Who Survived **** That Would Kill A Terminator
    - 7 Actors Typecast Into Bizarrely Specific Roles
    - 10 Worst Powers To Have In 'Heroes'

    My vexation lies in 'how do I incorporate that to my list'....

    Just stick one of them as a kind of 'p.s.' or tagline once the actual message is over?

    I dunno....
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    • Profile picture of the author Ross Bowring
      Originally Posted by Toniy View Post


      My vexation lies in 'how do I incorporate that to my list'....

      Just stick one of them as a kind of 'p.s.' or tagline once the actual message is over?

      I dunno....
      I'd lead with them... and then relate them back to your selling message. You want the "last" thought you introduce to be about discovering more about your product.

      --- Ross
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      • Profile picture of the author Hans Klein
        Originally Posted by Ross Bowring View Post

        I'd lead with them... and then relate them back to your selling message. You want the "last" thought you introduce to be about discovering more about your product.

        --- Ross
        Gary Halbert had a good issue on how to incorporate odd facts into the intro of your copy:

        The Gary Halbert Letter
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        • Profile picture of the author Toniy
          Originally Posted by Ross Bowring View Post

          I'd lead with them... and then relate them back to your selling message. You want the "last" thought you introduce to be about discovering more about your product.

          --- Ross
          Originally Posted by Hans Klein View Post

          Gary Halbert had a good issue on how to incorporate odd facts into the intro of your copy:

          The Gary Halbert Letter

          Hey Ross, thanks man...

          Yeah I guess if I just threw them in and brought it back round I could make it work... see I'm kinda torn between just packing in content, free reports, articles etc. to get that rapport burning, and extending the duration of the email sequence by just adding something lighter, like a Top 10 Most Hated Dogs In Hollywood (made that up)...

          I make the mistake sometimes of doing what appeals to me, which doesn't always appeal to everyone else.

          Having said that, sometimes doing what appeals to me REALLY hits home with a lot of people.

          Hell maybe it's worth it That seems to be Ray's point at least

          And thanks for the link Hans!
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  • Profile picture of the author victor9011
    These facts can be a goldmine. You can make niche sites on them.
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    • Profile picture of the author GameVoid
      You have to be careful with "fact" though..

      For instance, the one about Tabasco sauce in rations. I know that in 1991 this was simply not true, having eaten a hundred or so MRE's in that year. There was no tabasco sauce in any of them.

      And the one about the camcorder. Under the right conditions, and the right lighting, you could make out whether or not the person was wearing underwear and (if they weren't) you might see some brownish area's where the "good bits" were.

      The point is that if someone sent me a sales letter and it opened with the Sony camcorder "fact" then I would toss the letter in the garbage because it is misleading. So make sure your "facts" are facts cause with Google around any statistics or little bits of trivia you spout can be checked in a matter of seconds.
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  • Profile picture of the author Studio13
    The "facts" don't interest me so much as the point you make when you state people are drawn to the unusual. This is the "purple cow" (to borrow from Seth) philosophy. In a world of black and white, the pink elephant is king. Yet, when the world falls into all imaginable weirdness and shock-tactics to get our attention, all struggling to be that pink elephant, what do we have left? A modest return to black and white perhaps.
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  • Profile picture of the author nick1980
    Nice post Ray! Very good point about retaining visitors. I also think I need to get me some of that Krazy Glue. I sliced my thumb 3 days ago and it took absolutely ages to stop bleeding!
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